How to build a successful personal brand

How to build a successful personal brand

Crown-wearing mermaids = Starbucks.

“Just do it” = Nike.

Tear-inducing commercials set in small-town hockey arenas = Tim Horton’s (where my fellow Canadians at?).

This is the power of branding.

A logo, a slogan, or even a feeling so strongly associated with a company, that you instantly think of its name when you hear, see, or feel it.

Imagine *you* had that same power.

Liiiike, woman in a green tropical shirt with a lei around her neck = Elise Darma.

See what I just did there?

Creating a personal brand has been a big part of the success I’ve had in the online business world.

The quality and uniqueness of what you offer will get you pretty far, but a strong personal brand will guarantee that people will notice and remember your offerings.

So that’s what we’re talking about today: personal brands. What they are, why they matter, and how *you* can build a successful personal brand using the tips and tricks that worked for me.

Let’s dive in 🏊

A step-by-step guide of how I created an online course worth over $225,397

A step-by-step guide of how I created an online course worth over $225,397

When I launched my first-ever online course, InstaGrowth Boss, back in April of 2017, I was terrified.

  • What if no one signs up?

  • What if someone signs up but doesn’t like the course?

  • Will this be the end of my online biz?!

As you can probably guess from the title of this blog post, none of those things happened. 🙏

In fact, the results were pretty much the opposite. InstaGrowth Boss quickly became a pillar of my online biz.

Since launching in 2017, it has generated more than USD $225,000 in revenue, and hundreds of students from around the world have taken the course.

Pretty cool, huh?

I honestly believe that my business would not be where it is today if I hadn’t taken the leap in 2017 and launched my first online course.

I also believe that sharing is caring.

So in that spirit, I’m opening the treasure chest and sharing gems of wisdom about why online courses are an amazing product for online business owners and how you can create your own online course that brings in multiple six figures.

Onwards! 👇

The ultimate guide to getting your next 1,000 email subscribers

The ultimate guide to getting your next 1,000 email subscribers

Let’s pretend for a second that online marketing and attracting your potential customers is exactly like the long game of dating and finding your love-like-in-the-movies soulmate.

Instagram is the flirting phase of that long game.

On Instagram, you’re showing off your best self to attract a potential mate.

A little back and forth flirting. A follow. A follow back.

Next, you start dating.

Conversations in the direct messages, comments and likes on each other’s posts. (Ow, ow — things are heating up! 🔥)

It’s all fun and exciting, and you feel like a giddy school kid again!

Now you’re asking, “Elise… I’ve got them right where I want them. They’re super engaged on my Instagram profile and in my direct messages; they’re ready to take the next step. Tell me. How do I make things official?”

I’ll tell ya how to make things official.

Having them head on over to your website and join your email list. That’s where you put a ring on it.

So: how do we write this love story?

I’m no Nicholas Sparks (evidently) but I’ve got some ideas on how to turn 1,000 of those flirty Instagram followers into committed, long-term relationships (AKA email subscribers).

Starting at the first page...

How I used freebies to get over 53,837 leads into my email list

How I used freebies to get over 53,837 leads into my email list

Free stuff sells.

I repeat: free stuff sells.

Yeah, yeah, I know. That doesn’t *technically* make sense.

Lemme clarify.

People like free stuff. Especially free stuff on the internet. And to get their hands on that free stuff, people are usually pretty willing to do something in exchange.

When I say free stuff sells, I mean that giving away something for free helps sell something else down the road.

Welcome to the world of freebies: a powerful way for online business owners and entrepreneurs to grow their email lists AND grow their businesses.

And guess what? This is your official guide to creating freebies to grow your email list (and your biz).

How to write compelling website copy that books in clients

How to write compelling website copy that books in clients

When I first started my online business, I didn't know anything about writing copy that converts.

I’ve watched countless trainings, read a ton of blogs, signed up for all the top marketers’ emails, and had meetings with some of my industry's biggest thought leaders on what makes good copy actually good.

(I even attended a 3-day writing retreat hosted by Laura Belgray in the heart of Cinque Terre, Italy because... well, why not?)

Throughout all of my research, I slowly started crafting seductive copy for my two websites (canupy.com and elisedarma.com) and all my many landing pages (ClickFunnels tells me I’m currently at 194 pages #headexplodes) to ultimately turn my four-figure months into five-figure months.

So whether you're starting out or you've been running your business for a while — you can always learn a few new skills to improve your sales copy.

(Your lead gen and sales will thank you. 🙏)

Here are my top 6 tips for writing compelling website copy that actually converts and books in clients.

My 2018 review (and what's changing for 2019)

My 2018 review (and what's changing for 2019)

The Latin phrase "omne trium perfectum" suggests that everything that comes in threes is perfect.

It’s exhilarating and oddly satisfying to be sitting down and writing out my year in review – for the third consecutive time.

I started writing these reviews after my 2016 business year. I just skimmed through that first review post and it’s quite eye-opening to see where my head was at then… and where I’m at going into 2019.

The modern-day diary? Perhaps.

If you’re curious and want to get caught up on my previous business diaries, check out:

Without further ado, let’s dive into my 2018 review!

As usual, I’m looking back on the last year of my business and answering the following:

  1. What did I do well last year?

  2. What didn’t I do so well last year?

  3. What am I working towards this year?

  4. What is this year's theme?

Let’s get to it!

How to pitch to get free press for your business

How to pitch to get free press for your business

Want to see your company's name in Forbes or Business Insider? It's easier than you think.

I recently chatted with Krista Gray, founder of GoldSquare and a top-notch freelance writer who has written for some of the world's biggest online publications.

I'm talking Brit & Co, The Muse, Business Insider, Being Bold and more!

During our chat, we spoke about how she quit her day job, founded her own business and started landing pitches in leading publications — all with zero experience.

So if you're on a tight budget and want to get eyeballs on your website, here's how to pitch to get free press for your business.

How to maintain a healthy relationship with social media while running your online business

How to maintain a healthy relationship with social media while running your online business

You would think that as the so-called “Instagram Chick,” I'm all over social media – all day, every day.

But the truth is: I'm in my social media apps for less than 1 hour each day.

I realized early on in my online business journey that in order to be a functional human being with a healthy relationship with social media AND run my growing online business, I needed to cut back on my social media usage.

Here’s how you can do the same!