A step-by-step guide of how I created an online course worth over $225,397

A step-by-step guide of how I created an online course worth over $225,397

When I launched my first-ever online course, InstaGrowth Boss, back in April of 2017, I was terrified.

  • What if no one signs up?

  • What if someone signs up but doesn’t like the course?

  • Will this be the end of my online biz?!

As you can probably guess from the title of this blog post, none of those things happened. 🙏

In fact, the results were pretty much the opposite. InstaGrowth Boss quickly became a pillar of my online biz.

Since launching in 2017, it has generated more than USD $225,000 in revenue, and hundreds of students from around the world have taken the course.

Pretty cool, huh?

I honestly believe that my business would not be where it is today if I hadn’t taken the leap in 2017 and launched my first online course.

I also believe that sharing is caring.

So in that spirit, I’m opening the treasure chest and sharing gems of wisdom about why online courses are an amazing product for online business owners and how you can create your own online course that brings in multiple six figures.

Onwards! 👇

The ultimate guide to getting your next 1,000 email subscribers

The ultimate guide to getting your next 1,000 email subscribers

Let’s pretend for a second that online marketing and attracting your potential customers is exactly like the long game of dating and finding your love-like-in-the-movies soulmate.

Instagram is the flirting phase of that long game.

On Instagram, you’re showing off your best self to attract a potential mate.

A little back and forth flirting. A follow. A follow back.

Next, you start dating.

Conversations in the direct messages, comments and likes on each other’s posts. (Ow, ow — things are heating up! 🔥)

It’s all fun and exciting, and you feel like a giddy school kid again!

Now you’re asking, “Elise… I’ve got them right where I want them. They’re super engaged on my Instagram profile and in my direct messages; they’re ready to take the next step. Tell me. How do I make things official?”

I’ll tell ya how to make things official.

Having them head on over to your website and join your email list. That’s where you put a ring on it.

So: how do we write this love story?

I’m no Nicholas Sparks (evidently) but I’ve got some ideas on how to turn 1,000 of those flirty Instagram followers into committed, long-term relationships (AKA email subscribers).

Starting at the first page...

How I used freebies to get over 53,837 leads into my email list

How I used freebies to get over 53,837 leads into my email list

Free stuff sells.

I repeat: free stuff sells.

Yeah, yeah, I know. That doesn’t *technically* make sense.

Lemme clarify.

People like free stuff. Especially free stuff on the internet. And to get their hands on that free stuff, people are usually pretty willing to do something in exchange.

When I say free stuff sells, I mean that giving away something for free helps sell something else down the road.

Welcome to the world of freebies: a powerful way for online business owners and entrepreneurs to grow their email lists AND grow their businesses.

And guess what? This is your official guide to creating freebies to grow your email list (and your biz).

How this digital marketer got $27,000 in new business through Instagram — with less than 1,000 followers

How this digital marketer got $27,000 in new business through Instagram — with less than 1,000 followers

Welcome back to another special case study feature here on the Elise Darma Blog!

This week, we’re chatting to: Brandy Kinnear. Brandy is a digital marketing strategist and growth consultant for natural health doctors.

Brandy watched my free InstaGrowth boss masterclass in March 2018… and it didn’t take her long to hit the ground running and meet some pretty impressive milestones!

By October, Brandy had closed three high-ticket clients — including one that brought $7,000 into her business! 😲

But wait, there’s more.

In January, Brandy had more good news for me. Her total revenue from Instagram: about $20,000. 😲😲😲

Twenty. Thousand. Dollars.

A few short weeks later, Brandy landed another $7,000 client, and she’s now at over $27K+ in revenue generated from Instagram.

Obviously, I was curious about how Brandy took her Instagram from 🤷‍♀️ to ahhhh! in less than a year.

I decided to pick her brain on what Instagram strategies and best practices she found success with, and how her fellow digital marketers can follow suit.

Here’s what Brandy told me 👇

3 unforgettable things about the Bali Chill ‘n’ Work Retreat

3 unforgettable things about the Bali Chill ‘n’ Work Retreat

In February 2019, 7 women gathered in the luscious forests of Ubud, Bali to embark on a 10-day journey of growing their businesses, building connections with each other, and experiencing all that Bali had to offer.

Wondering what went down and what incredible, unforgettable things happened? Read on!

The $5,563 mistake I made in Bali

The $5,563 mistake I made in Bali

"Dear Elise. The Artini Resort has notified us that you did not check in for your 25-night booking today. You've been marked as a no-show."

The day before the Bali retreat (that I was hosting) kicked off, I was casually checking my work email while feeling calm, prepped and ready to rock the next marathon of a week.

But this email stopped me in my easy-breezy, Bali tracks.

"Hmmm... I cancelled all my other hotel bookings. This email must be a mistake," I thought. "I'll just quickly check my business credit card – just to confirm."

A few minutes later, my zen-like state had shifted to a mild state of panic.

$5,563.

That was the pending transaction sitting on my business credit card.

Read on to find out how this story unravels…

How to use Instagram to drive sales and grow your brand

How to use Instagram to drive sales and grow your brand

I’m serving up some truth tea today, people!

Your marketing strategy isn’t complete without Instagram.

No, let me rephrase that.

Your product, brand or service is missing out on tons of potential eyeballs without being on Instagram. Especially in 2019.

We get it. You’re busy running your business and Instagram gets put on the backburner, but the truth is your ideal client and customer is scrolling through it on the daily.

So today, I’m talking all about how to drive sales with Instagram and showing you how Instagram can help your business with strategies you can start implementing today.

Curious? Then dive right into this blog post!

How to find the hashtags that your ideal customer is using

How to find the hashtags that your ideal customer is using

When I started my side hustle back in 2013 (6 years ago now – WHAT), I didn't have 70,000 followers on Instagram. The only people that liked my posts were my friends, my coworkers and my mom.

But that all changed once I started learning more about Instagram marketing and the serious, serious power of hashtags.

Flash forward one year: I was able to grow my personal account from 3,000 to 60,000 followers.

The best part? I had created an engaged following that wasn't just double-tapping on my posts and commenting heart eye emojis.😍😍😍

They were clicking on the link in my bio, sending me direct messages (DMs) wanting to know how to work with me and buying my services.

All it took was a couple of hours researching ‘tags and getting my content smack dab in front of my target market.

Not sure where to start when it comes to finding the hashtags your ideal customer is using?

No worries, I’ve got your back.

Read on to find my best tips for hashtag research that helped me grow my side gig into a six-figure business!