Remember when we all used Snapchat to share our stories before Instagram swooped in and launched Stories?
Well, Instagram has now set its sights on long-form video.
With one billion active users on Instagram, IGTV is set to disrupt the mobile video world.
And with many creators complaining about YouTube's "Adpocalypse" and their dwindling revenues, IGTV is poised to be the competition YouTube needs to take away its monopoly of the market.
But first things first:
What is IGTV?