How to Use ChatGPT to Supercharge Your Instagram Marketing Strategy

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POSTED September 27, 2023 BY Elise Darma

Do you ever look at your Instagram account and start to hear Bonnie Tyler singing in your head?


Maybe you wake up every morning already feeling behind…

You know you should post on your social media to get more eyeballs on your offers, products, or services… but you’re not sure where to start.

So you either scroll until you find a trend you think you can hop on and try to adapt it, or you get so overwhelmed that you end up in a scroll hole instead.

Maybe you find yourself consistently posting for a while, but then things get busy in your business and your posts get farther and farther apart.

No matter where you find yourself, one thing is clear: You need a plan.

You’re ready to supercharge your Instagram marketing strategy to grow your Instagram account and connect with more potential clients or customers.

When ChatGPT came crashing onto the scene, a lot of business owners thought it was the hero Bonnie Tyler was singing about! This one tool was going to solve it all, right?!

Even with ChatGPT, business owners have still been struggling to nail down an effective (profitable) Instagram marketing strategy.



  1. Because ChatGPT is a tool that you need to ~really~ understand how to get the most out of.
  2. No amount of strategy makes up for implementation.

Lucky for you, I’m all about good news! 😉

Let me show you how to use ChatGPT to Supercharge Your Instagram Marketing Strategy! ⤵️

Table of Contents:

  1. What is ChatGPT?
  2. How to Use ChatGPT for Your Instagram Marketing Strategy
  3. The Future of ChatGPT and Instagram

Let’s dive in!

What is ChatGPT?

There’s been a LOT of chatter about ChatGPT… Have you ever found yourself wondering what it ~actually~ is?!

Even if you’ve logged in and played with it, you might still have questions about what it is and how it works.

According to TechTarget, ChatGPT is an AI (Artificial Intelligence) chatbot that uses natural language processing to create human-like conversational dialogue.

Here’s a quick sample of what it looks like to use ChatGPT:


As you can see, in this case, it’s functioning like an advanced search engine. But that’s actually NOT how business owners will get the most out of it in terms of their Instagram marketing strategy. Stay tuned for the full scoop on that. 😉

ChatGPT is run by OpenAI, which is a company with the mission of: Creating safe AGI that benefits all of humanity. (AGI stands for Artificial General Intelligence – which can be defined as when a computer is as smart or smarter than the human brain.)

Right now ChatGPT is FREE for anyone to use, you just need to make a free account on the OpenAI website, which requires an email and phone number.

How to Use ChatGPT to Supercharge Your Instagram Marketing Strategy

A while ago, I sat down with Zarina Stanik, who was the only marketer working at OpenAI when ChatGPT launched to the world. She also happens to be my sister-in-law! 😱

Zarina shared some easy ways that business owners can use ChatGPT to increase their productivity (and therefore sales) on social media.

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Here is a step-by-step way to use ChatGPT to supercharge your Instagram Marketing Strategy… 

Step #1: Plan Your Content Themes

When you plan content for Instagram and what you are going to share in your feed, keep in mind how you intend to share value.

I define value in three ways:

  1. Inspiration – If you inspire a follower to take action or have a new thought, that is free value you’re giving them.
  2. Entertainment – Let’s be honest: a lot of us scroll on Instagram to kill time. So if you make someone laugh or smile, that’s value that you’re giving them.
  3. Education – If you’re teaching your followers something new they didn’t know before, that is free value.

Every piece of content you publish should in some way give value, whether it’s inspiration, education, or entertainment. Then I recommend choosing between 2-5 themes to consistently share in your feed.

A theme needs to resonate with you as a brand, whether you’re a personal brand or have a brand outside of yourself, but more importantly, it needs to resonate with your target followers.

So for my account, for example, I share certain themes about my life that reflect me, but more importantly, they resonate with small business owners who I’m trying to connect with.

Here are a few themes I share in my feed: 

✔️My life as a business owner

✔️Living abroad and working with a remote team

✔️Thoughts on new technology or trends as they relate to small business owners

✔️Other people or stories that are inspiring

Wondering how to come up with those themes? Here is where you can enlist the help of ChatGPT!

Try using a prompt like this: “Pretend you are a health coach, focused on women’s fertility, who is looking to grow your Instagram account. What are 5 content themes you could share to resonate with your audience and inspire them to take action on your offers?”

If you’re looking to get even more specific, you could share some of your top-performing pieces of content with ChatGPT so it knows what your ideal audience responds to.

Step #2: Create a Posting Schedule

Now that you have your content themes, you might be wondering how often to post to your Instagram account. If so, you aren’t alone. Posting frequency is something I see so many business owners stress about!

So I asked ChatGPT to help me out, and this was the answer I received: It’s important to post consistently so your followers know when to expect new content from you. Aim for at least 3-5 posts per week to keep your feed active.

It turns out, that information lines up with the data we got from Later AND advice from the Head of Instagram, Adam Mosseri.

After analyzing over 22 million Instagram feed posts, Later found that:

  • Accounts with 0-10K followers post 3 feed posts per week.
  • Accounts with 10k-100k followers post 3 feed posts per week.
  • Accounts with 100k-500k followers post 5 feed posts per week.

Additionally, Adam Mosseri has previously said that two feed posts per week are ideal for building a following on the app.

Step #3: Use ChatGPT to Create On-Screen Copy and Captions

ChatGPT can cut down on the amount of time it takes you to create content for your Instagram by doing some of the heavy lifting!

When asking ChatGPT to assist you with copywriting (the text over a video or the caption below a post), make sure to follow Zarina’s advice: 

  1. Give it a tone (i.e. friendly, formal, casual, or informational).
  2. Give it a role and ask it to pretend to be an expert in your niche (i.e. “Pretend to be a product-based business owner who sells candles online”).
  3. Give it parameters and specifics of what you want it to cover (Zarina takes bullet point notes during a meeting and then asks ChatGPT to work those into a formal email that recaps everything they went over).

Step #4: Stay Plugged Into a Community

Remember how I said no amount of strategy (or ChatGPT-ing) makes up for implementation?

Even with a plan for your content themes, the perfect posting schedule, and the right prompts, your Instagram marketing strategy will only work if you (or your team) work it.

That’s why my students love On Video – because on top of the 5 weekly short-form video ideas and caption templates, there is a community of other business owners to hold them accountable. They meet for Content Creation Sessions, encourage each other in the Facebook group, and share ideas when new features are added to Instagram (as they always are).

ChatGPT can help you supercharge your Instagram marketing strategy, but it alone won’t grow your following or sales on a consistent basis.

The Future of ChatGPT and Instagram

When chatting with Zarina, I asked if she believes AI will become a friend or foe… and she had some encouraging words.

It’s natural to be wary of something new – especially something that we’re being told will be SMARTER than us! But there are entire teams dedicated to making sure this technology is released in a safe way.

There are also teams working toward removing bias and untruthful information from the language models so the content we get is the most accurate content possible.

So what does that mean for the future of ChatGPT and Instagram??

What we do know, is that AI is only going to grow. As a business owner, that means we need to start understanding how to use it to make our content easier and more effective (leading to more sales and eyeballs on your business).

Being actively involved in a community of other entrepreneurs who are growing their businesses too is a great way to stay up to date and see how others are integrating AI.

Do you want to get a FULL MONTH of strategic Reel ideas for FREE?!

You’re a busy business owner. I get it!! Now that you know hot to supercharge your Instagram marketing strategy, let me help you lighten your workload and make your life easier by doing the heavy lifting.

Reels Content Calendar

Inside the free Instagram Reels Content Calendar, you can expect the following:

  • A detailed content calendar with an Instagram Reels strategy for an entire month.
  • Ideas for each week that’ll educate, engage, generate leads, and close sales.
  • No dance routines are required.

Remember, all it takes is one video to bring in 1000s of views, boost your follower count, and leads who are ready to buy what you’re selling.

Sound like what you need?

POSTED September 27, 2023 BY Elise Darma
Hi, I’m Elise Darma!

I traded my 9-5 office cardigan for
that 7-figure entrepreneur life. But
I’m no overnight success. I’ve
experienced burnout, overwhelm
and ghosting Instagram for the
entire month of February 2019. I’m
probably the laziest Instagram
marketer you know, but if you want
to know how to sell more by doing
less – you’re in the right place.

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