As an “elder millennial,” I’m your
bridge between the pre-Internet
world (I remember having
only
garden snakes and trampolines to
play with), the corporate world (you
bet I had an
office cardigan) and
today’s digital marketing world.
I speak your language whether you’re
brand new to online marketing, come
from the 9-to-5
ladder life, or have
been in business for 30 years. Even as
I write these words, I smirk a little
because while they’re true (my
20,000+ students say so)… It took me
a long time to reach
this level of inner
confidence.
Because it wasn’t
always like this.
Like when I started my personal
brand on Instagram and tried to
moonlight as a travel influencer,
literally twirling in the rice fields of
Bali
while spending hours tweaking
highlights, shadows and saturation –
only to get followers, but no dollars.
I thought: “There’s gotta be a better
way. These social tools can’t just be
for fake popularity, can they?
Otherwise, I’m out.”
Except it’s inside my home office
with my wooly slippers on – where
my business
makes my last boss’s
yearly salary in just two weeks.
These days, my speciality is in
helping the not-so-Insta-famous
people make actual,
real revenue
directly from social platforms.
Together, my students have
collectively earned over $1,000,000
in
revenue (just from what’s been
reported back to me – it’s likely
much more) for free, directly from
Instagram. I could give you a
long
list of all of my degrees and
accolades, but what you really
need
to know is all right here>>
I hope you’ll join me on my mission
of cutting out the fluff in social
media and only using it smartly,
efficiently and with R.O.I. – so that
you can experience the sweet joys
of a business that’s profitable
and
fulfilling.
I feel like a canned sardine
being babysat by a
next door
neighbour who wants me to
just go to
sleep, already.
Fun fact: I have just one Mom
and my main vice
growing up
was sugar – brownies, cookies
and
candy all day, everyday.
It’s the same as the biggest
pop star of the late
90s.
My next move? Working on a
cruise ship, sailing the
Atlantic ocean for a summer.
Truthfully, I’m more
comfortable behind the
camera
than in front of it.
A friend asked for marketing
help in 2013 to grow
his
clothing company and 9
months later – I quit
my job
to grow Instagram accounts
for clients full-
time.
My advice: don’t move across
the country for a
boy. But DO
take big leaps for yourself.
This is when I first experienced
cars on the other side of
the
road, good-looking Dutch
people, and flaming
sambuca
shots. #neveragain
Not after Uncle Fester
Addams, but inspired by a
festering sore he got one day
after a cat-scrap. Cute.
When it comes to Instagram, business and making
freedom your new routine.
When it comes to Instagram, business and making freedom your new routine.
