…But it’s impossible to have your team respond to messages 24 hours a day.
With automated Instagram DMs, you can respond to leads and customers immediately. In seconds, you meet their desire to avoid delay and seize an opportunity to make a sale before the person goes to one of your competitors.
If you’re slow, you’re literally leaving money on the table.
Use your automated DMs to:
Respond to FAQs with pre-built answers.
Create a list of prompts to guide first-time users sending you a message.
Capture support information and notify yourself or your team if the user needs live chat support.
How’s that for customer satisfaction?
Have More Conversations in the DMs
I’ve been saying it for years.
Instagram direct messages are the most lucrative feature on the platform.
Social selling isn’t about posting pretty pictures or relatable Reels. Sure, it will grow your audience, but the magic lies in connection.
And that’s where selling in the DMs comes in.
Take Becky Keen for example, who has sold over $100,000 over Instagram by focusing on the DMs.
The best part?
She didn’t achieve this by aggressively cold-messaging potential customers with her latest offers. These sales are organic and happen naturally through the relationship Becky builds with her audience.
DMs are the best place on Instagram to build a deeper connection with your ideal customer.
That’s why it’s crucial to move your followers from mindlessly liking your feed posts to watching your Instagram Stories and then connecting on a personal level in the DMs.
Automated DMs give someone a reason to start messaging you. Think of it as your “opener” for more sales, better relationships, and engagement.
Plus, the algorithm values an Instagram Direct Message above likes. It views DMs as a more personal interaction and, as a result, will start to prioritize your content in their feed.
The Best Automated DM Platform
Are you itching to give this latest Instagram hack a whirl?
The first step is choosing an automated conversation platform.
ManyChat, Chatfuel, and Inflact are all Instagram-approved bot-building options meaning your customer data is secure, and Instagram won’t ban your account.
After doing some research, I went with ManyChat and love it.
It’s a powerful tool with dozens of features that’ll streamline managing your Instagram inbox and help you make more $$$ in your sleep. It’s also trusted by over one million businesses and is an official Meta Business Partner, giving you an added level of security.
Some of the ManyChat features include:
Flow Builder: Create personalized conversations and customize your text, media, and links.
Keyword Triggers: Trigger messages, conversations, and business automations with specific words or phrases.
Comments Automation: Tell your audience to comment a specific word on your feed post and automatically send the user a message.
Story Mentions: Instantly reply to everyone who mentions you in a Story.
Conversation Starters: Create a list of FAQs to guide users who have never messaged your account before.
Capture User Information: Store user details like their name and email address in the ManyChat CRM and use it to personalize your communication.
Integrations: Sync your data with MailChimp, Shopify, Google Sheets, Zapier, and more.
Now that you know all the incredible things ManyChat can do in theory, let’s break down how I used the application to run my most recent Instagram campaign.
How to Use ManyChat to Automate Your Instagram DMs
With Christmas around the corner, I knew I wanted to create a campaign to gift my fellow entrepreneurs who feel time-poor a game-changing bundle.
If there is one thing the last two years have taught me: biz owners should not be working 24/7. It’s a belief that led me to create my Vault products.
Each one is designed to give busy entrepreneurs (like yourself) time-saving tools to run your business more efficiently.
And thus, my first Automated DMs campaign was born – Deck The Vaults.
The Campaign Strategy
If users commented “DECK” on any of my promotional posts, they could get a secret link to save up to $640 on EIGHT of my Vault products.
How’s that for creating a feeling of exclusivity and scarcity?
For the promotion, we used the Comments Automation feature. When a user comments “DECK,” it will trigger two things to happen:
A response from me on their original comment (we made sure to create a variety of responses to avoid this coming off too “bot-ish.”)
A DM with a message and a link to the sale.
I know what you’re thinking.
“Sure, setting up a trigger like this is great, but does it drive business results? What is the social media ROI? Are people even clicking through to your offer?”
I’m happy to report, and yes, my Deck The Vaults campaign was a success.
281 people commented DECK across multiple Instagram feed posts.
I had a 16.3% click-through rate by people who opened my automated DM and visited the sales page (a 16% CTR is *unheard* of in the email marketing space).
My campaign made over $31,000 in just a week.
Sell More By Doing Less On Instagram
Ready to put the Instagram algorithm to work?
Now that you know how to use Automated DMs, how do you create video content that’ll actively attract new customers?
I traded my 9-5 office cardigan for
that 7-figure entrepreneur life. But
I’m no overnight success. I’ve
experienced burnout, overwhelm
and ghosting Instagram for the
entire month of February 2019. I’m
probably the laziest Instagram
marketer you know, but if you want
to know how to sell more by doing
less – you’re in the right place.