side business

Social Media Marketing World (and what happens when you spend $1,000s on conferences)

Social Media Marketing World (and what happens when you spend $1,000s on conferences)

February and March have been a whirlwind of travel.

But not in that #laptoplifestyle, sitting-on-the-beach kinda way.

It was more like pack-for-warm-weather-but-sit-in-a-conference-hall kinda way. 

At the end of February, I flew to San Diego for two business conferences: Traffic & Conversion and Social Media Marketing World. 

And since I teach Instagram marketing, I thought a recap of Social Media Marketing World would be especially helpful for my readers :)

Here are the highlights from my experience at Social Media Marketing World, and how the event has the potential to affect the future growth of my business: 

How to turn your side hustle into a full-time business: a 6-month plan

How to turn your side hustle into a full-time business: a 6-month plan

"Hey Elise. I've really enjoyed your series on kickstarting my freelancing business in 2018!"

Sweet!

"But what I really want to know is what does a feasible plan actually look like for me to go from my full-time job to running my own business online as a freelancer?"

Great question, valued reader. 😁

You're not alone in wondering this and I think not enough people are talking about the steps and tactics you can ACTUALLY take.

Here's how you can realistically turn your side hustle into your full-time business in just 6 months.

How my own 'Eat Pray Love' turned into the business of my dreams

How my own 'Eat Pray Love' turned into the business of my dreams

Call it cliché. But I was inspired by Elizabeth Gilbert's 'Eat Pray Love’ when the book came out in 2006.

I read it as a teen (a few times), watched the movie when it came out, and then when life presented a fork in my own path, I chose the road inspired by her.

You can probably guess what was the catalyst.

A breakup. A wild, messy breakup.

At the time, I had just quit my 9-5 job, and was focusing full-time on my new business Canupy.

I'm not gonna sugarcoat things – it was a ROUGH time. It felt like everything was crashing down at once.

My 2016 review (and what 2017 holds for me)

My 2016 review (and what 2017 holds for me)

It's funny, I've been running my own business for over three years now and it's only been in the last little while that I've felt like an actual "business owner."

So, as business owners do, I'm taking some time out to review 2016 and look forward to 2017. 

First, I'm following Greg Faxon's example by answering these four simple questions:

  • What did I do well last year?
  • What didn’t I do so well last year?
  • What am I working towards this year?
  • What is this year's theme?

Let's dive in!

4 simple steps to starting a side business (without quitting your day job)

4 simple steps to starting a side business (without quitting your day job)

I'm just going to come out and say it:

Don't quit your job to follow your passions. 

Unless you've got savings in the bank that you could live off of for a few years, I wouldn't recommend this route to anyone. 

Hey, for some who chose that path, the risk paid off.

But call me a creature of comfort – I like my steady paycheques that afford my downtown city life. When I was an employee, quitting my job first to work on my business simply was not an option I entertained.

To go from "employee" to "travelpreneur," you're going to quit your job one day – just not yet.