email marketing

The ultimate guide to getting your next 1,000 email subscribers

The ultimate guide to getting your next 1,000 email subscribers

Let’s pretend for a second that online marketing and attracting your potential customers is exactly like the long game of dating and finding your love-like-in-the-movies soulmate.

Instagram is the flirting phase of that long game.

On Instagram, you’re showing off your best self to attract a potential mate.

A little back and forth flirting. A follow. A follow back.

Next, you start dating.

Conversations in the direct messages, comments and likes on each other’s posts. (Ow, ow — things are heating up! 🔥)

It’s all fun and exciting, and you feel like a giddy school kid again!

Now you’re asking, “Elise… I’ve got them right where I want them. They’re super engaged on my Instagram profile and in my direct messages; they’re ready to take the next step. Tell me. How do I make things official?”

I’ll tell ya how to make things official.

Having them head on over to your website and join your email list. That’s where you put a ring on it.

So: how do we write this love story?

I’m no Nicholas Sparks (evidently) but I’ve got some ideas on how to turn 1,000 of those flirty Instagram followers into committed, long-term relationships (AKA email subscribers).

Starting at the first page...

How to grow your email list and boost sales with a quiz

How to grow your email list and boost sales with a quiz

"Email marketing is dead! Open rates suck!"

"Email marketing is the #1 thing you should focus on! Drop everything else!"

Conflicting thoughts, much? 

If you're feeling confused about email marketing in the midst of kickstarting your freelance business or side hustle, and would rather shove the whole idea to the side...

I hear ya.

Besides, when you're just getting started, it seems like one of those things you can worry about when you actually have a business with customers and followers up and running, right?

WRONG. (Sorry for the shouting.)

One of my earliest mistakes in my freelancing career was ignoring the importance of list building.

I didn't think it was necessary since I had just a handful of clients at any given time.

Besides, what would I do with 100 or 1,000 email subscribers? What would I send them?