I’ll let you in on a little secret…
I only started using Pinterest as part of my social media strategy in August 2018.
My biggest regret about using Pinterest? That I didn’t start using it sooner!
Over the last couple of months, Pinterest has been an incredible boost to my business. My pins have been getting tens of thousands of impressions and hundreds of people are being driven to my website every month.
And… some of my InstaGrowth Boss students have even found me through Pinterest!
All of these results came with very little upfront investment.
Pinterest is completely free to use, and you don’t need to throw money at the platform to get your pins seen by its millions of users.
So today, I’m sharing the wealth and breaking down my basic Pinterest strategy that will help your business or blog get the views, clicks and sales that it deserves.
Get your notepads ready, because this week, we’re talkin’ how to create a profitable Pinterest strategy!
Wait… why does your business even need a Pinterest account?
“Elise… hold your horses. I’m not even fully convinced that I need a Pinterest account for my business yet. Why do I even need a Pinterest marketing strategy?”
The online world is vast, and each social media platform is different and attracts different types of people looking to solve a problem or fulfill a need.
By understanding why your audience uses Pinterest, you can fine-tune your strategy and start creating better content that converts and boosts your bottom line.
How Pinterest is different from other social media networks
The two BIGGEST differences between Pinterest and Instagram, Twitter and Facebook is that
- it’s a visual search engine, and
- you don’t need to engage with your following.
Though we all love Instagram and its mighty and powerful features for driving sales, Pinterest as a platform isn’t about commenting, liking and following other’s accounts.
So for entrepreneurs, freelancers, and business owners, it’s an ideal place to start building an audience if you don’t have a lot of time on your hands and still want to get results.
After all, just like Instagram, it’s one of the most effective social media platforms for driving traffic to your website.
Is Pinterest the right fit for your business?
While Pinterest is a great way to drive traffic to your business, it’s not a one-size-fits-all solution.
Before you create a Business account and start pinning to your heart’s content, you need to figure out if your content will be successful on the platform.
Here’s a quick checklist:
- Does your blog, brand or business fall into any of these popular Pinterest niches?
- House & Home
- Blogging & Business
- Food & Recipes
- Fashion, Makeup & Beauty
- Crafts & DIY
2. Does your content seek to solve a problem?
3. Do you create informative blog posts or other types of content that inspires and delights your audience?
If you answered yes to all of the above, then there’s an excellent chance that your business or blog can thrive on Pinterest and give you that monthly traffic you’ve been chasing after.
Another thing to keep in mind is to try to create content that is geared towards your unique user groups on the platform.
How to create a target audience for your Pinterest account
Before you create any boards, you need to sit down and work out who you want to attract on Pinterest.
Is it stay-at-home moms looking to start a side hustle? Do you want to help newbie bloggers monetize their audience?
Once you’ve got a clear picture in your head of who you want to target, you can start finding them on Pinterest.
For example, the current audience for my business is female business owners age 25+ who want to use social media marketing to get clients and become successful online business owners.
To find your ideal audience on Pinterest, ask yourself the following questions:
- Are they men? Women?
- Where do they live?
- How old are they?
- What are their interests?
- What are their major pain points?
- What inspires them?
Having these specific answers in mind will help you craft content and freebies that your target audience will be dying to get their hands on.
How to set up your brand on Pinterest
First things first, you’re going to have to ditch your personal Pinterest account and upgrade to a fully-fledged business account.
Doing so will give you loads of juicy analytics that will help you understand your target audience, and you’ll be able to boost pins when you feel ready to dabble in Pinterest ads.
1. Create your boards on Pinterest
As a business owner on Pinterest, you want to be strategic about the type of boards you create. You want to make sure that every single one serves a purpose that helps your audience find the information they need and sets you up as a leading industry curator.
For example, while Instagram marketing is the main focus of my business, I don’t just have one board related to that platform,
I have boards for business tips, freelancing tips, my blog and remote work tips. I can also unpack those topics even further and create niche boards for monetization, SEO and email marketing.
These are all topics that my target audience will find relevant and help position my brand as an expert content curator for all things related to running a successful online business!
Top Tip: Another reason why you want to position yourself as a know-it-all in your field is that Pinterest will reward you. The more time people spend re-pinning content from your boards, the more Pinterest will give you ‘cool’ points and boost your content on home feeds and search results.
2. Choose topics for your Pinterest boards
Creating boards that your audience will love is easier than you think! All you need to do is think about the most important topics related to your blog or business.
For example, if you’re selling a product, what are your main product categories? If you’re a blogger, what are the topics that you create content around regularly?
Once you have the most important topics that describe your niche, create boards for each one.
If you’re running a business that offers social media marketing as a service, you can create boards around each of the main platforms. Then you can start pinning your content to those boards as well as other relevant stuff you find on Pinterest.
What content won’t work on Pinterest
Not everything you blog about on your site will work for Pinterest. Remember, it’s a visual search engine that people use to find solutions to their problems or inspiration.
Here are a few topics or types of content that you don’t have to incorporate into your Pinterest strategy:
- Think pieces
- Personal stories
- Non-evergreen content
This doesn’t mean you shouldn’t write that rant or tell your audience about something that has happened in your life.
It just means that you should keep those posts on your blog or share them on platforms like Instagram Stories where people are more open to hearing about opinions, thoughts, and feelings.
Takeaway: If you have a think piece or a personal story that still has informational value, think about creating one title for Instagram that triggers people’s emotions and another for Pinterest that promises to inform and inspire.
How to share your content on Pinterest
Now that you understand WHO you’re targeting on Pinterest and you’ve created some highly relevant boards, it’s time to delve deep into the pinning the game.
If you want your content to do well on the platform, you can’t rely on pinning to only your boards. By following that strategy, you limit your reach and you won’t get a chance to expose new people to your content.
The best way to get your content shared on the platform is to join group boards that are related to your niche.
Here are a few group boards that I’ve joined:
- Pinterest & Instagram & Blog Tips Group Board
- Business Bloggers & Online Entrepreneurs Group Board
- Blogging + Content Marketing
- Online Side Hustles
When joining group boards, you want to avoid the “spray and pray” method. You need to be strategic about which boards you join and get as niche as possible.
You can find group boards by searching for your niche in the Pinterest search bar and filtering by boards. When you click through on a board, you will be able to see if it is a group board or not by it’s number of contributors. If there are more than one contributors, it’s a group board. Once you’ve found a few that you’d like to join, you can send the creator of the board a direct message and ask them to add you.
Some board members will also have an email address in the description that you can use to contact them.
Sign up for Tailwind
What is Tailwind?
Tailwind is a Pinterest marketing tool that has a built-in scheduler that lets you keep your account active throughout the month without you having to log in every day and pin manually.
But it’s not just a scheduler.
Tailwind has a range of other features that will turn your account into a lead magnet.
- Built-in analytics: You can see at a glance which pins are performing the best and driving the most traffic to your website.
- Engagement: Tailwind can schedule your posts for when the majority of your followers are online.
- Tailwind Tribes: You can join Tailwind Tribes which are groups made with other Pinterest users. It’s easy to find a group for your niche and share your relevant content with other users.
- SmartLoop: You can use SmartLoop to set up a schedule for select pins so you don’t need to keep adding them to your queue. All you need to do is tell Tailwind how often you want them to share your pins and to which boards – it’s a massive time saver!
How I’m using Tailwind in my business
While I’ve only been using Pinterest for one year, I’ve already seen amazing results! My organic growth for followers is increasing steadily over time, and my monthly unique viewers are sometimes over 100k! 👇
But most importantly, I’ve seen an uptick in those all-important click-throughs to my website.
So what’s my Tailwind strategy? Keeping things simple.
I use the Weekly Scheduler feature to plan out all my pins for the month in advance. I get Tailwind to post my pins at the best times of the day to ensure that I’m getting maximum engagement.
Another feature that I really love using is Board Lists. It lets you put groups into lists so you can quickly pin to multiple boards at once!
Try Tailwind for FREE!
Curious to see if Tailwind will work for your Pinterest account, but don’t want to cough up dough for the monthly fee just yet?
Click here to sign up for a Tailwind trial account and you’ll get to publish 100 pins for free!
Want to optimize your business with time-saving tools?
Phew! You’ve made it to the end of my first Pinterest 101 class for beginners!
I hope you found this post useful and you feel ready to go forth and unleash a winning Pinterest strategy for your business!
Want to find out more about the different tools I use to run a six-figure business?
I have a free training that you’ll love. It includes demos of all the tools I use (6 hours worth!), as well as step-by-step training on how to set each one up for maximum results.