Everything you need to know about IGTV

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POSTED July 06, 2018 BY Elise Darma

Remember when we all used Snapchat to share our stories before Instagram swooped in and launched Stories?

Well, Instagram has now set its sights on long-form video.

RIP YouTube?

With one billion active users on Instagram, IGTV is set to disrupt the mobile video world.

And with many creators complaining about YouTube’s “Adpocalypse” and their dwindling revenues, IGTV is poised to be the competition YouTube needs to take away its monopoly of the market.

First things first: What is IGTV?

IGTV is essentially Instagram’s version of Youtube.

Except ALL the videos are vertical.

It’s a smart move from the app, with 78% of all mobile data traffic predicted to come from mobile video by 2021.

At the moment, IGTV videos do have a time limit. All videos must be between 15 seconds to 10 minutes in length. But some larger accounts are now able to upload whopping one-hour vids.

Another thing to look forward to with IGTV is ads.

While there are none on IGTV at the moment, Instagram’s CEO Kevin Systrom has said that it’s in the cards for the future, and creators will be able to earn money.

That’s HUGE news because it will be another way to start making an income from your Instagram audience.

How to EXPONENTIALLY increase your views on IGTV 👆

How to Set Up Your IGTV Channel

Before you can upload your first video to IGTV, you need to create your channel.

Step 1: Sign into your account and tap on the IGTV icon in the top right-hand corner.

Step 2: Tap the gear icon and select “Create Channel”.

Step 3: Follow the prompts on the screen, and now you’re ready to upload your first video!

How to Upload a Video to IGTV

Just like creating your channel, uploading your video to IGTV is a piece of cake.

Step 1: Tap on the IGTV icon from the main page.

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Step 2: Tap your profile icon and then tap the “+” symbol.

Step 3: Upload a video from your camera roll.

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Step 4: Enter a title and a description.

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Make sure you squeeze in those keywords to help your target audience easily find your video. Plus you can add a link without having 10k followers!

Step 5: Add a cover photo

This is what viewers will first see when browsing the line up of videos. Think in terms of the ‘thumbnail’ of your video. You want to do your best to make sure it’s awesome, so it captures their attention.

Step 6: Post your video!

Step 7: View Your Analytics

To see your analytics, click the “” button next to the like, comment and share buttons on your video.

From here, you’ll be able to tap on “View Insights” and see how well your video is performing.

What Kind of Videos Should You Post on IGTV?


Do your followers direct message you with a bunch of questions every day, week or month?


Not only will you be able to help your current audience, you’ll also be able to save time and easily refer new followers to the video.


You can use IGTV to interview a client, an expert in your field or an influencer. It’s a simple way to create valuable content your audience will love.


Do you know how to make the perfect fishtail braid or have a few Lightroom editing tricks? Teach your viewers your wise ways, Obi-Wan.

Bought any new products lately? Post a first impressions video and give an honest review.

The Technical Stuff

  • Your videos need to be in MP4 file format.
  • Make sure you record your video in vertical and not landscape.
  • The optimal aspect ratio for IGTV videos is a minimum of 4:5 and a maximum of 9:16.
  • The maximum file size is 650mb for 10 minutes.

Tips For Getting the Most Out of IGTV


Think of IGTV as an extension of your Instagram feed. You want people to keep coming back to watch your videos so you can grow your audience.

Keep your quick life updates and poor video quality for Instagram Stories.

You’ll have a much easier time growing on IGTV by posting one really great video per week that shows your audience how much value you can add to their lives.


IGTV is a new feature which means there is less competition. Don’t waste time planning your first video and getting it out there.

You want to start creating amazing content before your competitors and before IGTV becomes saturated.

Remember how easy it was to grow on Instagram 5 years ago? There is no better time than now to start flexing your video skills.


I know some of you must be thinking: “But Elise, I know NOTHING about video editing.”

The good news is that you don’t need to hire a video editor or take an expensive course to learn how to edit your IGTV videos.

Download the iMovie app or the Adobe Premiere editing software. Premiere costs $20 per month, and there are loads of free videos and online courses to help you learn the software.

I know it can be daunting at first, but by putting a little bit of time and energy into your IGTV videos, the quality of your content will already be a cut above the rest.


You don’t need to be a professional graphic designer to make sure your IGTV covers pop.

Easil.com has created over 20 templates that you can use – for free! But if you’re feeling creative, you can also hop onto Canva to create your own designs.

Sell more by doing less in my free Instagram workshop!

If you loved this blog post and want even more how-to tips on making sales through your Instagram account, join me for my FREE hands-on workshop.

In this ~co-working~ style workshop, we’ll check off:

  • What your best Instagram strategy is – even if you’re new in business or are just starting to use Instagram for your business (PLUS, we’ll give your profile and bio a total makeover)
  • What your current season of business is and which features you should focus on to get the most results for your efforts
  • How to navigate making reels for your business, especially if you feel silly pointing or dancing on camera (PLUS, we’ll generate 80 content ideas for your next posts – yes, 80!)
  • Future-proofing your account for inevitable changes that are coming to Instagram (including an evergreen formula that’ll never go out of style)

Join me at this FREE workshop now ⬇️

POSTED July 06, 2018 BY Elise Darma
Hi, I’m Elise Darma!

I traded my 9-5 office cardigan for
that 7-figure entrepreneur life. But
I’m no overnight success. I’ve
experienced burnout, overwhelm
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entire month of February 2019. I’m
probably the laziest Instagram
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to know how to sell more by doing
less – you’re in the right place.

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