What’s the best way right now to boost your engagement and grow your following on Instagram?
If you have ever wondered how to make the most of Instagram Reels for business, you, my friend, are in the right place.
In today’s post, I’m sharing 10 Reels content ideas that you can steal and create today to grow your business.
What I’m about to share with you has worked for Missy, who sent me this DM on Instagram… 👇🏼
She made one Reel, and from that video, someone inquired and she sold a starter kit to her essential oil business!
Let’s get started with your Reels content ideas for business.
1. Talking Head Tip
The first Instagram Reels idea for business is probably the easiest and simplest to make.
It is a “talking head” tip, which you make either 15 or 30 seconds long.
If that sounds familiar, yep, it’s just like an Instagram Story. Seriously.
You simply film yourself on camera sharing a tip in 30 seconds or less. That’s it.
Don’t forget to add text, music, or any fun effects that look good to you.
2. Yup, Nope
The second Reel idea for business is what I call, “Yup, Nope.”
This content idea is based off of a specific song called “Choices”, and the filming is pretty easy.
All you need to do to make this Reel is play the song and then film your head shaking, Yup or Nope, and that’s it.
After filming, you will edit your video to add text on screen.
Type in questions that your audience is often thinking, and have the questions match up with your “yes” or “no” head shake.
3. Get to Know Me
The third Instagram Reel content idea for business is a “get to know me” video.
This video is pretty easy – and fun to make, too.
To start, find a song you like in Reels. Try choosing a song with a good, fun beat.
Then, you’re going to film yourself smiling or dancing to the music.
After filming, when you’re editing your Reel, I encourage you to add text on screen that shares a small little story about you.
Like in this example Reel here:
Here are some ideas of things you could share about yourself:
- How you got started in your business
- How you got your very first customer
- Why you chose to have the business that you have today
- Special interests that you have
- Fun facts about yourself
Go ahead and share something personal in text over top of your recording.
People will love to see the professional and personal side of you!
4. Before and After
The fourth Reel idea for business is called “before and after.”
For this video, I recommend for you to scroll through the effects and find “green screen” by Instagram.
This is one of my most favorite effects because it’s so powerful.
When you select the green screen effect, your background is going to go all green and you will be able to pull up an image or a video from your camera roll that will appear right behind you.
This could be a “before” picture of you before you started your business, or a “before” picture of a client before they experienced a transformation from your coaching, your product, or your services.
Look to pull up an image or video that illustrates the “before” of what you do. And then you on screen, you will represent the “after.”
This visual is really powerful.
If you do make this one, be sure to let me know over on Instagram @EliseDarma. I would love to check it out!
5. Snappy Tips
The fifth Reel idea is called “snappy tips” and this one’s pretty fun and easy, too.
The idea is to find a clip of music that has a good, snappy beat.
Then, film yourself snapping to the beat. That’s it.
When you edit the video, every time you snap, I want you to add a short and sweet tip that will show up on screen at the same time that you snap.
Now, for this kind of video, you’re going to have to make sure that the text appears at the time of your snap.
I’ve covered how to do this right here in this video, so be sure to check it out.
6. Book Club
The sixth Instagram content idea for Reels is what I call “book club.”
If you are an avid reader, or maybe you’re reading a book right now for fun, an easy Reel that you can make is simply showing off a book that you’re currently reading, or maybe it’s a collection of books that you have found to be super helpful to grow your business.
Go ahead and try this one out.
(You don’t even have to be on camera!)
7. Office Check
The seventh Reel idea for business is called “office check.”
You may have heard similar audio on TikTok or Reels, where people will say something like, “boyfriend check”, “girlfriend check”, “hot mom check.”
This one, I’m calling “office check.”
If you can’t tell, it’s a little bit of a humble brag.
Let’s say your office is looking especially sparkly clean one day…
Go ahead and film a couple clips of your office.
Show some of the small things that really represent you and your personality.
Add some music and some text.
The text could be as simple as “office check”.
Go ahead and give your followers a sneak peek into what it’s like to work with you for a day.
8. Outfit of the Day
The next Reel idea for business is called “outfit of the day.”
“Wait, Elise, outfit? What I’m wearing has nothing to do with my business.”
And that’s exactly the point.
Instagram Reels are designed to be fun, short, entertaining clips.
You can definitely have fun with this video idea, especially if what you wear has nothing to do with your business.
Are you dressed up today? Are you dressed down today, like every day?
Go ahead and share with your followers your fashion sense (or lack thereof!).
Maybe what you wear day to day is kind of funny, because you’re all business up top and pajama pants on the bottom.
Go ahead and let your followers in.
I don’t think this is going to make you come across as unprofessional. It will make you human.
9. Current Events
The ninth content idea for Instagram Reels is commentary on a current event.
For this one, you’re going to want to use the “green screen” effect from Instagram.
The first step is to open your phone, look at the news and find a headline or news article that’s related to your industry. Take a screenshot of the article with the headline.
In Instagram Reels, select the green screen effect and pull up the screenshot of the article so that it’s showing up behind you.
Then, I want you to record yourself, sharing your thoughts about the headline.
With this type of Reel, you want to share your position on the headline.
Maybe your take on it is a little controversial.
Perhaps you may rant a little bit.
Maybe you have a snarky, cynical take on the headline.
Whatever it is, this is going to be a really great way for you to differentiate yourself from others in your market.
10. Myth Vs. Truth
The 10th Reel idea for business is called “myth vs. truth.”
In this Reel, you’re going to address a common belief that people in your industry have.
What are other people in your industry saying that you disagree with?
I want you to come on camera and state this out loud.
Take this example here:
I want you to share the incorrect beliefs, and then what the new, reframed belief is. I want you to share the truth.
Now, you only have up to 30 seconds, so you’re going to have to be short, sweet and snappy.
But if you get this right, you might actually be able to change the beliefs of your followers in one 30-second video.
This is powerful because once your followers have the correct beliefs in place, it may make them more likely to become customers in your business now that they have the right mindset.
So there you have it.
10 Reels content ideas for business that will keep you busy.
I promise that if you take the time to experiment with Instagram Reels, chances are your Reel is going to get way more reach and new eyeballs on it than any other piece of content that you’ve created for Instagram.
I know I’m seeing this across the board. People’s views are 10X what they normally would be.
So if you’re feeling a little curious, go ahead and try out one of these Reels content ideas for business today.
I mean, take Missy, for example, who I shared at beginning of this post. She made one Reel and from that she got a new customer.
So, yes, Reels is new, but it is powerful.
Ready to Grow Your Biz Using Instagram Reels?
Know you need to be showing up on video, but not sure what to post that will actually make a difference in your business?
Videos Vault is my answer to your question, What the heck do I post on Reels?
It’s 300 video ideas for the busy entrepreneur who’s ready to grow their customer base – leveraging Instagram’s Reels feature.
Videos Vault is a two-part program that’s one half TRAINING, covering both the how-tos and strategies of Reels and TikTok, and other half VAULT of 300 actionable video ideas.
Perfect for COACHES, SERVICE PROVIDERS and CREATORS, Videos Vault is the quickest and easiest way to grow your followers and organic traffic today.
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