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How to Make Money on TikTok

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POSTED January 01, 2020 BY Elise Darma

Has Gary V. ever influenced you?

More and more he’s talking about TikTok, and it sure is perking up the ears of entrepreneurs and marketers like myself…

Why is that?

Well, TikTok has a lot of interest right now and not a lot of content.

So those who are creating content are seeing crazy views and some people are going viral literally overnight.

Here’s the thing… the same thing happened with Instagram just a few years ago. 

People got interested in this app that was normally just for teenagers, but they thought the way to make money through Instagram was to get a lot of followers…

But now that we see Instagram as a full blown marketing tool for business where you don’t actually need a lot of followers, I can see that more and more people are looking to TikTok – and they don’t want to wait years to figure out the platform and how to monetize it.

People want to jump on TikTok early so they can capitalize on all the interest today and start to make money from TikTok. 

If this sounds like you and you’re interested in jumping on a platform early to figure out how to actually monetize your following, that’s what I’m covering today:

Six ways that I’m seeing people actually make money today from TikTok. 

AND I’m going to share with you why TikTok might be more powerful than even Instagram…

Watch the full video right here ☝️

6 Ways to Make Money on TikTok

#1: Growing accounts and selling them

The first way people are making money from Tik Tok is growing accounts and then selling them.

This is becoming more and more popular in the eCommerce or product space.

Example of Tiktok Live on various Tiktok accounts.

Similar to Instagram, you’re going to choose a niche and then go ahead and create entertaining content, ideally content that goes viral to attract that person who would be the ideal customer for your product.

There are already people in this space today who are growing TikTok profiles around a certain interest. Usually it’s a niche topic and they might not have anything to sell, but they’re going to reach out to brands in that industry and sell their TikTok profile to them and people are legit making money this way.

The good news for product brands is once they have that account in their hands, it’s actually fairly easy to sell products.

One way that people are selling products is through TikTok Live. They are launching products while livestreaming or they’re actually holding auctions while live streaming.

And, of course, there is the link in the bio where you can always drive your followers to purchase your product.

So if you’re the type of person to love TikTok, and you just want to grow a following around a certain topic and build that community around a certain topic, go for it and then reach out to those brands who would love to have access to those followers and sell them your account. 

#2: Donations

The second way people are making money from TikTok is going Live and collecting donations from viewers (just like you can do on other platforms, like Twitch).

I find this feature of TikTok fascinating.

It’s really a built in monetization platform, literally from day one.

From what I’ve seen, here’s how it works:

When you’re a TikTok user, you can go into your profile and purchase something called coins.

For a hundred coins it will cost you $1.39.

Now what do you do with these coins?

When one of your favorite creators is going Live, you can actually send them coins as a way of giving thanks for all of their effort in creating the content they do.

What does the creator do with this coin?

The creator turns the coins into diamonds and those diamonds can be converted into cash via PayPal.

Cool, right?

On the Chinese version of TikTok – an app called Douyin – there is a next-level feature similar to this. When creators are Live, they can actually attach a shopping cart to a product they sell. So it’s kinda like QVC or the shopping channel. You can go Live, hold an auction, and people can buy your product while you’re Live through the shopping cart feature.

My guess is this feature is going to come to accounts worldwide sooner rather than later. 

#3: Manage influencer campaigns

The third way to make money from TikTok is to manage influencer campaigns.

This isn’t a new idea. There are straight up influencer agencies to serve Instagram influencers already.

The same concept applies to TikTok. You can be the middleman or the broker between a creator on TikTok and a brand who wants to work with that influencer.

From creating the agreement, managing both parties, making sure the deliverables are all met – just being a coordinator – you can charge a service fee to manage campaigns like that.

TikTok as a platform is smart; they actually have an internal influencer program already built in. So if I’m a big brand and I want to reach out to TikTok and say, Hey, this is the space I’m in, what influencers should I work with? I can do that.

The only thing is, I’m going to pay a percentage to TikTok for brokering that agreement.

That’s where you can come in as a service or agency to make that agreement outside of TikTok and help brands save a little bit of money. 

#4: Tiktok ads platform

The fourth way you can make money from TikTok is by using their ads platform.

Just like Facebook and Instagram ads, you can Google right now, “TikTok ads” and sign up for access to their ads platform.

It is pretty self-explanatory if you’ve ever run paid traffic before, so if your market’s on TikTok, it might be worth you creating a few ads, putting some budget toward experimenting there and seeing what happens.

Maybe you can sell more of your products through TikTok!

#5: Management services

The fifth way you can make money from TikTok is by offering management services for creators on the app.

Some creators on TikTok have millions of followers and sometimes this happens really fast and overnight for that creator. It’s like having a business land in their lap.

Tiktok profile of Charli D'Amelio with 14.4M followers.

You could step in and offer services to help them with their content strategy, their creative strategy, maybe managing offers and deals that come their way.

So if you have that background in production or storytelling, you could definitely apply that to offering management services to TikTok creators. 

#6: Consulting

Last but not least, once you become a pro on TikTok, and maybe you really understand how someone could take a video that maybe gets a hundred views and help them get 100,000 views, well, you can simply offer consulting services.

This is a really great way to leverage your expertise from the platform and help people who want to be TikTok famous or they want to be creators, actually boost their strategy so their videos get seen by hundreds of thousands, if not millions of people.

Of course, you need to have the background and the experience in this first to offer this as a service. But once you’re there, people will pay to have your experience and your brain on their account.

And if you help them get any deals or influencer agreements, you can even negotiate a percentage or a cut of that deal simply because you are their consultant and you have helped them go viral on TikTok. 


So there you have it. Six ways that I see people making money from TikTok today, even while it’s still really, really early on. 

Let’s go back to my first point at the beginning of this video.

Why do I, an Instagram marketer, think that TikTok might be more powerful than Instagram?

The way I see it, Instagram stories are kind of similar to TikTok videos, but they expire after 24 hours. This is where TikTok is powerful. TikTok is actually similar to YouTube, meaning you can publish a video today, but maybe the algorithm picks it up months later and starts pushing that video into the feed of people who would like it.

The fact that your videos don’t disappear has a lot of power to it because it can drive a lot of traffic and eyeballs to you months after the fact.

That reason alone is why people are getting sometimes millions of views to their TikTok videos with very few followers. It’s because the algorithm is picking up your video, and pushing it out. 

Again, there’s a lot of interest and not a lot of content. So the algorithm is pushing it out to the people who it thinks are going to be receptive to that content. And – hello – waking up to millions of views with very few followers. 

I mean, in today’s day and age, I don’t think there’s any other app or platform that can give you those kinds of results right now. 

I am on TikTok, so go ahead and find me. I’m over @EliseDarma and hopefully by the time we connect, I’ll have played around with a few more videos and maybe even one of them has gone viral. That would be pretty awesome.

Are you on Tiktok yet? Drop your Tiktok handle in the comments below 👇


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POSTED January 01, 2020 BY Elise Darma
Hi, I’m Elise Darma!

I traded my 9-5 office cardigan for
that 7-figure entrepreneur life. But
I’m no overnight success. I’ve
experienced burnout, overwhelm
and ghosting Instagram for the
entire month of February 2019. I’m
probably the laziest Instagram
marketer you know, but if you want
to know how to sell more by doing
less – you’re in the right place.

watch the free
Instagram Workshop

Get a weekly dose of what’s
working in my business
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84 Comments

  1. riyancadey

    I love tiktok I want make money and name

    Reply
    • Yvonne Castillo

      Wow, interesting! @yvonnetm here at Tiktok♥️

      Reply
  2. Mr. Brady McFadden Treherne

    @brady741 We do all things Sports!!

    Reply
    • Cruz

      Hey! Find me at @stayfittmom 🙂

      Reply
      • Chichi Beke

        Good to know 👍 @chybeke Please check out my TikTok account I need improvement and advice thanks

        Reply
    • Christian imeh

      Interesting
      @chrizzyworld

      Reply
    • Vix3n420

      @vix3n420 mental health matters you are not alone 🖤✌

      Reply
    • Allan James

      Improvement in my ways of creation

      Reply
  3. Holly Parker

    My name is Holly and my TikTok name is HollyParkerLife1. One of my videos went viral but not on TikTok. Some how it made its way to Twitter and apparently 9gag? It’s almost at a million views on someone’s page on Twitter.

    Reply
    • Ishtiaq Ahmad

      100% original content
      Good cover and best hashtags are best option to viral u r video

      Reply
  4. Orlando Naveo

    My name is Orlando. My TikTok username is padon91. I post mostly dances and acting videos.I want to learn on how to make money and learn how to increase followers

    Reply
  5. Georgia

    tiktok: @georgiaanniee … I just wish there was a way to make money not off lives, and merch lol like a website to sign up on maybe

    Reply
  6. Bree

    ahh please check my tik tok outt I wanna grow my account @boringbree

    Reply
  7. sayna

    well… my username is sayna.k plz check out

    Reply
  8. Ruby

    Hi !! My tiktok name is rubalpreetkaur please follow and like !! ♥️♥️

    Reply
  9. Dotchild

    My name is Dotchild and @iamdotchild on tiktok from Nigeria, I offer comic-musical contents. Kindly follow me while I follow back to be friends.

    Reply
  10. niesh

    hi,I’m nesha😉, please follow me on tiktok . @nieshamadds_31
    💖💖💖

    Reply
  11. Madalynn

    Y’all should check out my acc @madalynn.kennedy

    Reply
  12. Erin O’Toole

    My account is @thephillipskids3 and one of our videos has just gone viral with over 31,000 likes!!!!

    Reply
  13. Annette

    Hi!my tiktok account is: i.ann.amazing its private at the moment, but i really want some followers because thats been my dream for a while now

    Reply
  14. Rajiv Safi

    My name is Rajiv safi from Nepal. My tiktok users name is cricketerrj so I want to grow my tiktok account.

    Reply
  15. Nour

    My username is nouuuuuuuuuurgomaa plz check it out. Make me famous. Plzzzzzz

    Reply
  16. Peter Vallecillo

    Very good article, well written and very informative. Before today I had never heard of TikTok Thank you for the priceless information.

    Reply
  17. Huzaifa

    Assalam o alikum this is Huzaifa here & my tiktok account is here tiktok.com/@mr_mhk4 my user name isn’t showing on my videos & I’m not getting views or likes. My total videos is 600.& now I want to earn. Please help me

    Reply
  18. Shaun hopper

    hi Elise. how are you. I’m new to tik tok. I’m wanting to use it to drive traffic to you tube but maybe I don’t need to short term. I build car’s and am setting up a studio to film car talk. – not reviews as I’m done with you tuner’s with that.

    need advice. maybe have a look at my profile. see what you think. I’m open to anything. cheers Shaun

    Reply
  19. Rwerten

    Hi

    my Tiktok username is @rwerten and Im very interested in this class. coool:)
    Thanks
    Rgs
    rwerten

    Reply
  20. Marisha

    Hello! Great info.
    I am just starting with Tik Tok but would love to get your support and give it back 🙌🏼 Let’s help each other ☄️💥 together we are power. Follow me: @marishashopova

    Reply
  21. sassydiva11

    I just started tiktok a few months ago! My name is sassydiva11 on there! Thank you for sharing this info it’s very helpful!!

    Reply
  22. sassydiva11

    My oldest daughter is on there too and she’s blowing up fast!! Her name is dxddy_berry6!! She’s been helping me a lot too and thanks to you I think I got it down!!!
    dxddy_berry6 follow her!!

    Reply
  23. Luz Paloma

    Ive got 73k views on my tiktok does it mean anything?? Im new on it and i know nothing pls help

    Reply
  24. OneBrownPotato

    @onebrownpotato is my handle and im curious to how i get get richer from tiktok. Feel free to follow

    Reply
  25. Kurdapyang

    Hi

    My tiktok username kurdapyang.lippy
    I like tiktok very interested and curious aswell. I want to know and learnt how to growing my tiktok.

    Reply
  26. rusty

    yes it is fun…see me @ uncledood

    Reply
    • Gina D Jones

      My tiktok name is @ginadjones1
      I only started using tiktok over a month ago.

      Reply
  27. Debby

    @deboxki that’s my tiktok handle

    Reply
  28. Nathaniell

    I’m still pretty skeptical about the whole TikTok thing. For myself, I’m not sure why I’d use TikTok to build a brand when I have much more established options like YouTube or Instagram. TikTok hasn’t really proven to have any staying power, so it’s a big risk if you are going to put time and resources into using it as a marketing tool.

    Sure, if you accidentally get TikTok famous, then it would be interesting to look into monetization options, but for me, that’s about as far as I’d take it. I’m still annoyed at how much time I put into developing a Google+ profile back in the day, and look where they ended up!

    Reply
  29. jay

    be entertained and have fun at jaygembrelle at tiktok

    Reply
  30. Denisa

    My tik tok username zodi_2008_123

    Reply
  31. Richy

    Hello I do Readings with my Oracle Cards and occasionally I give out Free Personal Reads!! Come Find me on Tiktok as @lightworker.richy

    Reply
  32. julissa

    thank you! i have started a blog and I am looking forward to growing it on tiktok!

    Reply
  33. Noor

    Follow me on tiktok @nanora02
    there a way to get money from the adds that appear on the bottom of the video (as YouTube)

    Reply
  34. Raza Gujjar

    I’m on tiktok @itsrazagujjar
    Please follow me…

    Reply
  35. Esse B

    Very helpful article. If anyone wants to help me grow my account, u can follow me @_sleepingbeautyes

    Reply
  36. Zarasina

    Pls follow my tiktok account i just started tiktok. @zarasina2121

    Reply
  37. Mimi

    Hey my name is MIMI and I’m very active all around I like doing lots of things, like everything I put my mind to from dancing, to singing, to acting, and doing voice overs, please add my tiktok as my acc is currently growing with 23.3k followers and 184.4k likes @mimi_thizzle thanks loves💕😘

    Reply
  38. Kels

    I’m on tiktok love being a creator please help me blow my account up @kelsb29

    Reply
    • Shannon DeWester

      Would love any ideas on how to create content. I am fairly new but seem to be doing well so far…plus the app is amazing, it is so full of positive, empowering and support!!
      @1Blondebombshell

      Reply
  39. Sindy

    I want to make money on tiktok @SindyPosnansky81 my tiktok

    Reply
  40. Dolapo

    Tiktok user name @dami_demi_dolly I wanna grow my acct

    Reply
  41. Taryn

    @TVBeauty93 here! Go check out my account <3

    Reply
  42. @wickxon

    @wickxon ..How many followers does one need to go live on tiktok.. i also want to make money from tiktok please help.. @wickxon

    Reply
  43. Riad

    hi i am @zzamanriad , please visit my id & support. I ally’s support you all.

    Reply
  44. Louis

    Man this was super helpful! My tiktok is @selinawho0

    Reply
  45. AKE

    Hi! I love tiktok 🙂 Please do follow my account @_mntvrd

    Reply
  46. Babayomi saheed

    My name is Babayomi saheed. My Tiktok username is sbm_olaitan. I am a comedian, if you are interested in my video follow me, i promise to follow back

    Reply
    • __pixielaura_

      My name is Laura, my tiktok name is __pixielaura_, I also want to make money on tiktok and others social media apps pls follow me on Instagram and tiktok or @la u ra on Facebook

      Reply
  47. Brenda

    I like your tiktok videos😍😍

    Reply
  48. Nomvuyo White

    allthings.beauty_sa. We do beauty and make up, Our videos do get hits smooth then 20k range and we’d like to capitalize on that

    Reply
  49. Teri

    @maria.teriray / Teri Marz

    music account. I do ukulele covers and such

    Reply
  50. troy

    Come and find me, just went on Tiktok to check it out and now I am over 5000 followers, it was a slow start but once I hit that 1000, which is hard to do! Then it just started climbing within a month to where I am now!
    follow me @troypaul5
    See you soon

    Reply
  51. Alex

    i have 45k followers on my tiktok account but my earning is zero 🙁

    Reply
  52. Joshua Dela Cruz

    hi there my name is Huahua, and you can find me in tiktok and my account is @joshuadelicious, let’s go there and help each other.

    Reply
  53. Vance Sparks

    I’m @handyvance on TikTok. 4 days ago, I had about 20 followers and two videos posted. I posted my third video at 7pm and woke up to 220K views. At hour 17, I had hit a million views and in under two days, it hit two million. It’s now at 2.6 million and I have over 30K followers and over 300K total likes. I’m about to post my sixth video. I’d love for you to check out my DIY page.

    Reply
  54. Saheema

    I joined Tiktok 2 weeks ago and one of my videos has gone viral! Still trying to figure it all out! Check me out. @cherryblossomhenna

    Reply
  55. Beauzilmiwathlie

    J’aime tiktok beaucoup

    Reply
  56. Brandy

    I had 5 followers and like 200 views this morning. I posted a video 15 hours ago and now I have 25,000 views and am picking up followers fast. This is an amazing platform. My TikTok is @cookinghealthytoo
    Thanks for this article.

    Reply
  57. ShowtimeQ

    My tiktok is @showtimequ3 I make all type of cool videos. I went viral a couple of times as well. Check me out !!

    Reply
  58. Rachel

    My daughter has over 100k followers and 1m likes on Tiktok but she’s an animator so she can’t really do lives, and she doesn’t have a product to sell. Can you suggest any way she might make something from all her hard work? She posts new content at least three times a week.

    Reply
  59. Ayodele Idowu (@dropoutcorper)

    Hi, I am @dropoutcorper on tiktok.. 12 followers and many views. I do comedy and mimic…
    I love your article and I’m gonna work towards making it mega. Thanks

    Reply
  60. Rosette

    Newbie here @wildrose_04.

    Reply
  61. Breana

    Hey my name is Breana and here’s my tiktok handle breanaopas

    Reply
  62. Gabriel W Ginn

    I have almost 2100 followers and two videos that have gone viral. I want to know what my next steps should be so that I can start making money off of this platform?
    gabetheplumber

    Reply
  63. Njoku Chibuike

    Its nice to know all this. Thanks tiktok [email protected]_styles

    Reply
  64. Rohima Gani

    Please like and follow all my home cooking recipes on tiktok I want make more content! @cookwithrohima

    Reply
  65. Promise Isaiah

    Thanks for the information, my name is promise, tictok is @mizprom

    Reply
  66. Hope

    Wow interesting @hopeosas21

    Reply
  67. Adione constance

    Hi dear, thanks a lot for the tips. It was really helpful, check out my tiktok videos @ adioneconstance, YouTube channel @ Constance Adione and IG @consyadione

    Reply
  68. Merry Ingram

    Excellent advice! Please follow me on TikTok!

    Reply
  69. Mabel Atonji

    Thank you so much for the points. I really want to grow my TikTok account and make money.

    Reply
  70. Jennifer Hawkins

    Great insight! Instagram is like a warm-up for TikTok because you get a whole lotta bang within typically 20 to 30 seconds. After that, it’s on to the next. You start to become familiar with your favorite content providers, almost like your favorite character you could relate to on a sitcom back in the day. So how to capture that familiarity and make your audience want to see uploads of videos of you or “your niche”, or as my acting coach would say “your character”? This is the tricky part. The content must first take off to go “viral” to the masses before you will ever become TikTok famous no matter how good your content can be.

    Reply
  71. Ahmet Yilmaz

    I didn’t think that Tiktok could be more powerful than instagram but it seems like that. I didn’t think the way you introduced. I am new at tiktok, maybe little late to start but much to learn. Thanks for article.

    Reply

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