5 of the most profitable Instagram niches

Times have changed, my friend.

You no longer need a fancy website to start a profitable business.

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You could very well get started with just an Instagram account.

Don't believe me? That's how I created my six-figure business(es).

Insane, right?

I've got multiple income sources coming in – all thanks to a free app.

So how did I do it?

By finding a profitable niche and creating a community around my passions for travelling and working remotely.

It's not a get-rich-quick scheme, but if you're prepared to put in the hard work, it's possible to make a decent living and quit that job you loathe.

Are you ready to find your tribe and thrive?

Here are five of the most profitable Instagram niches to get started with today. 

1. Health & Fitness

  • Are you passionate about promoting a healthy lifestyle? 🍎

  • Want to show off your workout routines to the world? πŸ’ͺ

  • Or inspire people to go vegan with your delicious recipes? 

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Then hop aboard the health and fitness Instagram train!

I know what you're thinking.

"Elise, it's such an oversaturated niche. There is zero room for me to make any money." πŸ™„

But don't let that type of thinking fool you.

There is ALWAYS an opportunity for you to get a piece of that pie.

And the great thing about niches with loads of competition is that even if it's a tiny slice, it can still mean making some serious cha-ching. πŸ˜‹

Plus, health and fitness is an evergreen niche.

People will always want to know hacks on staying healthy and how to grow that booty (for example πŸ˜‰).

Brand Goals For The Health & Fitness Niche:

2. Beauty

  • Does your bank account quiver every time Kylie Jenner drops a new product line? πŸ’„

  • Are your friends always asking you to help them with their hair and makeup? πŸŽ€

  • Do you spend hours binge-watching beauty tutorials on YouTube? πŸ“Ί

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Makeup artists and hairstylists are making tons of money reviewing products and sharing tips – and so can you.

The key to being successful in such a competitive niche is self expression.

Think outside the box and find a fresh new angle that you can leverage.

Maybe you have problem skin and know a ton of hacks for successfully covering ache, or you've got a knack for recreating high-end looks on a low-end budget.

Get creative, and you might just land a spot on your favourite brands' PR drop list.

Brand Goals For The Beauty Niche:

3. Travel

  • Do you love exploring new places? πŸ—Ί

  • Do your friends and family ask "Where are you?" more than "How are you?" ✈️

  • Is it your dream to live out of your suitcase while getting paid? πŸŽ’

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The phrase "how to become a travel blogger" was one of the highest searched terms in 2017.

But not everyone wants to run a full-blown blog. Luckily, you can still get paid to travel if your feed inspires just the right amount of wanderlust.

All you need to do is get super niche.

For example:

  • Backpacking, luxury or family

  • College students, senior people or millennials

  • Adventure travel, slow travel or solo female travel

The more specific, the better chance you'll have of standing out from the sea of girls holding their boyfriend's hand in beautiful places. πŸ™Š

Brand Goals For The Travel Niche:

4. Business

  • Have you created a successful business? πŸ’»

  • Do you have a lot of knowledge that could help someone else's business thrive? 🌳

  • Are you passionate about teaching people? πŸ’—

Elise Darma - Freelancer and Digital Nomad

Whether the market is up, down or sideways, if there is a way to make an extra dollar, people want to know all about it.

The great thing about becoming a business influencer is that you don't need to have a Fortune 500 company.

You only need to know enough to be able to teach people who aren't as far along as you.

That's how I grew my InstaGrowth Boss course. After growing followings for clients up to 200K and amassing 70K on my personal account, I knew I could help other people achieve their business goals through Instagram.

Maybe you have a formula for getting tons of traffic from Pinterest, or you're passionate about helping fellow farmers grow a profitable farm business...

As long as it can help someone achieve their business goals, you'll be able to thrive in the business niche.

Brand Goals For The Business Niche:

5. Fashion

  • Are you always posting your #OOTD on the 'gram? πŸ‘—

  • Do your friends constantly hound you for fashion advice? πŸ‘ 

  • Is it your dream to be INVITED to attend New York Fashion Week? πŸ—½

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The key to becoming successful in the fashion niche is to ask yourself what makes you different from everyone else.

Maybe you only focus on vegan-friendly brands, or you're really good at DIY-ing cheap clothes and turning them into high fashion masterpieces.

You also don't need to fit into a cookie-cutter mold to be a successful fashion influencer.

Work those curves, biggie-up your natural hair or whatever you love about yourself, and use it to attract your like-minded tribe.

Brand Goals For The Fashion Niche:

Which profitable niche for Instagram are you going to pick?

Sign up for my free masterclass and learn how to gain 1,000 Instagram followers in 30 days – without any ads, press or an existing audience.

Yes, it's true! And it's free. πŸ˜€

This masterclass is perfect for anyone who's running their own online or local business, OR for service providers looking to learn a new skill (like consultants, coaches, agencies, social media managers, copywriters, and content marketers).


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Elise Darma

About the Author:

Elise Darmanin believes that "travel is the only thing you buy that makes you richer." That's why she makes beaches, coffee shops and co-working spaces her office by working remotely while growing Canupy Content. Canupy is a social media and copywriting agency for small to medium-sized businesses. The Canupy team helps brands grow through social media marketing, copywriting and content strategies that inspire audiences and drive sales.