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How Instagram influencers make $1,000 per post & how you can too

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POSTED September 04, 2018 BY Elise Darma

It’s crazy to think that influencer marketing is less than a decade old.

Yet, it’s completely changed the way brands advertise.

Gone are the days of spending thousands or even millions of dollars on giant billboards and magazine spreads.

The brands in the age of the Millennial are switching their advertising spend to PEOPLE.

People who have created micro and macro communities around their personality, life or even a particular skill.

It’s given companies intimate access to their ideal audience that they’ve never had before.

Instead of a spray-and-pray approach, brands can now find a very specific community of people that they know will love their product.

The result?

Returns are up, and influencers are raking in the dough. 💰

Curious about how many dollars Instagram influencers are making per post?

Or want to know more about monetizing your feed?

Go grab a cup of tea, ’cause I’m about to spill alllll the details.

How I became an Instagram influencer 👆

How Much Do Instagram Influencers Make Per Post?

How much Instagram influencers make all depends on two important factors:

  1. The size of the following
  2. The engagement rate

According to a report by Later, 79% of businesses rank engagement as the most important factor when evaluating influencers. Quality of followers and industry or niche are a close second (70%) and third (67%).

It’s no secret that the larger your following, the higher your rates, but what exactly are top tier influencers charging?

According to the Financial Times, if you have an audience of 100,000 followers, you can charge brands $2,700 USD per post.

Influencers with four to 20 million followers typically make a cool $6,000 to $17,500 USD every time they upload a sponsored post.

Based off the Financial Times estimations, we can guess that Stefanie made a little less than $6,000 from this one sponsored post!

Holy macaroons.

That’s basically 2 to 3 months’ rent for an apartment in Los Angeles.

But what about Instagram accounts with between 10K and 100K followers?

If you’ve built up your audience to 30K and have a strong engagement rate (around 7%), you can earn up to $350 USD per post.

But don’t limit yourself to just Instagram feed posts. Influencers use the app’s latest features to make even MORE money.

You can charge for:

  • A mention of the brand in the caption without a picture of the product.
  • X amount of Instagram Stories mentioning the brand.
  • An Instagram Stories takeover of the brand’s account.
  • Promoting a giveaway for a brand.

How Much Money Can You Earn Per Post on Instagram?

“$1,000 per post?! How can I have a piece of that pie, Elise? I mean, is there any room left for me?”

I’m glad you asked.

There is more than enough ka-ching to go around for micro influencers.

You don’t even need to hit 10K to start earning money from your Instagram account.

Don’t believe me?

Meet Kait (@kaitkillebrew), one of my Social Bank (formerly InstaGrowth Boss) students. She’s created an entire account dedicated to her love for Disney.

She only has 7.7K followers, but she’s already working with brands that are tapping into her niche audience.

Want to know how much your audience is worth?

Influencer Marketing Hub has created an Instagram Money Calculator.

It estimates your potential earnings per post by taking into account the size of your account and your engagement rate.

Got your results? All that’s left now is to prep your media kits and start pitching!

Why You Need a Media Kit to Start Earning Money on Instagram

Think of your media kit as a visual resume.

It gives brands a quick overview of who you are, what you do and how you can help them meet their business goals.

It helps brands decide which influencers are the best fit for a campaign, and it’s the gateway to monetizing your audience.

Tip: Canva has a ton of awesome Media Kit Templates that can be found here.


Examples of what your Media Kit could look like, courtesy of Canva.

Here’s what you should include in your Instagram media kit:

1. LIST YOUR DEMOGRAPHICS

Brands want to know WHO your followers are and if they align with their ideal customer.

Make sure you include age, gender, and location.

You can get most of these statistics from the Insights menu on an Instagram business account.

As an example…. here are my analytics! I’m baring my Instagram soul to you all. 😉

2. DON’T BE SCARED TO STATE YOUR WORTH

Once you’ve entered your Instagram handle into the Instagram Money Calculator, you’ll have a good idea of what your audience is worth.

Make sure the rates on your media kit reflect this and don’t hide it from brands.

If you’re upfront with how much it costs for a sponsored post on your feed, a brand can quickly determine if they have the budget to hire you.

This saves you and them a lot of time.

3. SHOW OFF YOUR SERVICES

Remember earlier I mentioned how those top-tier influencers are milking all of Instagram’s features?

You can do that, too! Just list the different types of services you can offer a brand and how much it will cost.

For example, you can offer the following packages:

instagram+stories+elise+darma+package+influencer

Story-Only Packages:

  • One mention a month: $100 
  • 3 mentions a month: $250
blog+post+elise+darma+influencer+package

Monthly Packages:

  • 1 photo + blog post: $300
  • 2 photos a month: $400
one+time

One-off Packages:

  • 1 Photo in the feed: $250
  • Giveaway promotion: $200
  • Stories Takeover: $100/day

* Prices are only estimated to give you an idea of how you can lay out your media kit. *

Tip: Packages are a smarter way to sell your Instagram account.

It gives brands options and a chance for you to upsell your services to boost your bottom line.

4. SHOW OFF WHAT YOU CAN DO

Have you worked with brands before?

Include that in your media kit. It’s an excellent way for companies to see the quality of work you offer and what they can expect.

If you’re starting out and still in search of your first collaboration – don’t stress. Use this space in your media kit to show off your top performing Instagram posts.

It will give brands an idea of the kind of photos you take, how you edit and how well your audience responds to your work.


Sell more by doing less in my free Instagram workshop!

If you loved this blog post and want even more how-to tips on making sales through your Instagram account, join me for my FREE hands-on workshop.

In this ~co-working~ style workshop, we’ll check off:

  1. What your best Instagram strategy is – even if you’re new in business or are just starting to use Instagram for your business (PLUS, we’ll give your profile and bio a total makeover)
  2. What your current season of business is and which features you should focus on to get the most results for your efforts
  3. How to navigate making reels for your business, especially if you feel silly pointing or dancing on camera (PLUS, we’ll generate 80 content ideas for your next posts – yes, 80!)
  4. Future-proofing your account for inevitable changes that are coming to Instagram (including an evergreen formula that’ll never go out of style)

Join me at this FREE workshop now ⬇️

If you loved this blog post and want even more how-to tips on making sales through your Instagram account, join me for my FREE hands-on workshop.

In this ~co-working~ style workshop, we’ll check off:

  1. What your best Instagram strategy is – even if you’re new in business or are just starting to use Instagram for your business (PLUS, we’ll give your profile and bio a total makeover)
  2. What your current season of business is and which features you should focus on to get the most results for your efforts
  3. How to navigate making reels for your business, especially if you feel silly pointing or dancing on camera (PLUS, we’ll generate 80 content ideas for your next posts – yes, 80!)
  4. Future-proofing your account for inevitable changes that are coming to Instagram (including an evergreen formula that’ll never go out of style)

Join me at this FREE workshop now ⬇️

POSTED September 04, 2018 BY Elise Darma
Hi, I’m Elise Darma!

I traded my 9-5 office cardigan for
that 7-figure entrepreneur life. But
I’m no overnight success. I’ve
experienced burnout, overwhelm
and ghosting Instagram for the
entire month of February 2019. I’m
probably the laziest Instagram
marketer you know, but if you want
to know how to sell more by doing
less – you’re in the right place.

watch the free
Instagram Workshop

Get a weekly dose of what’s
working in my business
that you
can implement in yours.

I’m that front-of-class type who’s
passing all the notes your way.

Get a weekly dose of what’s working
in my business
that
you can
implement in yours.

elise Darma An extroverted introvert

I teach not-so-Insta-famous
business people how to
show up on
social
in a way that’s bearable and
profitable.
Let me show you the
ways. (It’ll be fun, I promise.)