How to take drool-worthy Instagram food photos
Raise your hand if you’ve recently been out to a meal with your friends or family. 🙋♀️
Okay… now be honest: raise your hand if you spent a solid 5 minutes or so trying to get the perfect shot of your meal when it arrived.🙋♀️
Who else just sheepishly raised their hand?
We’ve all been there. Your amazing dish arrives at the table, and while all you want to do is eat, you still want to get that #foodporn shot.
And rightly so! Food photography is no longer reserved just for the pros.
Instagram is full of carefully styled photos featuring some of the world’s most delicious dishes.
But the struggle for taking the perfect food photo is real.
From finding the perfect background to making the meal actually look appetizing, there’s a lot more that goes into those drool-worthy photos than we see on our mobile screens.
So how do you up your Instagram food photography game?
So without further ado, here’s how to style your Instagram food photos like a pro!
1. Never Lose Sight of the Light
It’s all about the lighting in food photography.
No matter how much time you’ve taken to arrange the perfect composition of delectable treats, if your lighting is poor, your photo won’t turn out how you want it.
Dani Meyer, food blogger, professional food photographer and recipe developer from The Adventure Bite, says to always use natural light as much as possible.
“Don’t be afraid to ask for the window seat at a restaurant and tell them why. Light your food from one side or slightly from the back side.”
She also recommends playing around with diffused light.
“It has soft shadows versus direct sunlight which creates harsh, unflattering shadows. Shoot under an awning, under a tree, or back a few feet from a window in a restaurant if the sun is streaming through.
Avoid the ugly orange restaurant lights at all costs!”
2. Experiment with Different Angles
Think outside of the box and try new angles to help work out your food photography style.
Instead of taking a typical photo of a poached egg, break open the yolk to add some dimension that will make viewers hunger for your meal.
You could also take a bite out of your food or use movement like pouring a cup of coffee to make your angle more interesting.
Abigail Hopkins, co-founder of That Clean Life and a Culinary Nutrition Expert, says her favorite is the aerial shot.
“It’s my go-to angle for food photography. It’s easy, great for showing off the dish, and you don’t have to worry about catching anything distracting in the background.”
Abigail says, “In this photo of Mexican Street Corn Soup, LeChing uses the perfect amount of natural light and is meticulous with styling, using bright ingredients, a layered background and a colourful garnish. The overhead angle is perfect for capturing what’s in the bowl.”
Whether you love flatlays (photos taken from that bird’s eye view) or shots that focus on one dish, use angles to help create your Instagram feed’s signature style.
3. It’s All About Composition
Add character and dimension to your food photos by doing more than just snapping a picture of your food when it arrives.
Dani from The Adventure Bite says, “Food styling can be tricky when you add too many components.
Pick your hero and focus the photo around that by pulling that item to the front of your scene with any garnishes falling off behind the main focus.”
Photo from Dani Meyer at The Adventure Bite (@adventurebite)
Does the restaurant serve its dishes with vintage cutlery or on beautiful wooden boards? Make sure to include these elements in your shot.
If you’re cooking at home, stock up on interesting looking props. From napkins to marble worktops, it’s small background details that can really make a food photo on Instagram pop.
Use these unique elements to your advantage to help your photos stand out from the masses.
But at the same time, you also need to know when to remove items to increase your photo’s strength.
“Minimize distractions by choosing backgrounds that are simple in colour. Wood, concrete, plain tablecloths and even a city skyline can work,” says Dani.
4. Think About the Bigger Picture
Feed design is one of the first things I teach my students in my Social Bank course.
It’s a minor thing you can do that will have a major impact on the success of your Instagram account.
Download a free app like Later, and start thinking about how each image will fit in with your feed.
Some food Instagrammers prefer doing the same thing for each shot to create consistency, while others like alternating between different shot angles, colors and textures.
One of my favorite food accounts is @naturally.jo.
Naturally.jo‘s Instagram feed
He uses the same grey background for each of his shots, only rotates between two angles and doesn’t change his editing style.
His followers know what to expect from him and sticking to this feed design has helped him create a strong and recognizable brand.
5. Edit Your Photos
You don’t need Lightroom or Photoshop to edit your photos like a pro.
Snapseed is one of Dani’s favorite apps. “It’s easy to use and has lots of custom options available,” she says.
Photo from Dani Meyer at The Adventure Bite (@adventurebite)
But don’t go overboard with your edits. When adjusting your contrast, exposure, highlights or color saturation, make sure the photo still looks realistic.
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