As an “elder millennial,” I’m your 
 bridge between the pre-Internet 
 world (I remember having
 only 
 garden snakes and trampolines to 
 play with), the corporate world (you 
 bet I had an
 office cardigan) and 
 today’s digital marketing world.
I speak your language whether you’re 
brand new to online marketing, come 
from the 9-to-5
ladder life, or have 
been in business for 30 years. Even as 
I write these words, I smirk a little
because while they’re true (my 30,000+ students say so)… It took me 
a long time to reach
this level of inner 
confidence.
			
			 Because it wasn’t 
always like this.
Like when I started my personal 
 brand on Instagram and tried to
  
moonlight as a travel influencer, 
 literally twirling in the rice fields of 
 Bali
 while spending hours tweaking  
highlights, shadows and saturation –
  
only to get followers, but no dollars.
I thought: “There’s gotta be a better  
way. These social tools can’t just be 
 
 for fake popularity, can they? 
 Otherwise, I’m out.”
Except it’s inside my home office 
 with my wooly slippers on – where 
 my business
 makes my last boss’s 
 yearly salary in just two weeks.
These days, my speciality is in 
 helping the not-so-Insta-famous 
 people make actual,
 real revenue 
 directly from social platforms.
Together, my students have 
collectively earned over $2,000,000 
in
revenue (just from what’s been 
reported back to me – it’s likely
much more) for free, directly from 
Instagram. I could give you a
long 
list of all of my degrees and 
accolades, but what you really
need 
to know is all right here>>
I hope you’ll join me on my mission 
 of cutting out the fluff in social
 
 media and only using it smartly, 
efficiently and with R.O.I. – so that
 
 you can experience the sweet joys 
 of a business that’s profitable
 and  
fulfilling.
			
			
			
			
			
			
			
			
			
			
			
			
			
			
			I feel like a canned sardine 
 being babysat by a 
 next door 
 neighbour who wants me to 
 just go to 
 sleep, already.
Fun fact: I have just one Mom 
 and my main vice
 growing up 
 was sugar – brownies, cookies 
 and
 candy all day, everyday.
It’s the same as the biggest 
 pop star of the late 
90s.
My next move? Working on a 
 cruise ship, sailing the
  
Atlantic ocean for a summer.
Truthfully, I’m more 
 comfortable behind the 
 camera
 than in front of it.
A friend asked for marketing 
 help in 2013 to grow
 his 
 clothing company and 9 
 months later – I quit 
my job 
 to grow Instagram accounts 
 for clients full-
time.
My advice: don’t move across 
 the country for a
 boy. But DO 
 take big leaps for yourself.
This is when I first experienced 
 cars on the other side of 
the 
 road, good-looking Dutch 
 people, and flaming
 sambuca 
 shots. #neveragain
Not after Uncle Fester 
 Addams, but inspired by a 
 
festering sore he got one day 
 after a cat-scrap. Cute.
When it comes to Instagram, business and making
freedom your new routine.
When it comes to Instagram, business and making freedom your new routine.
I feel like a canned sardine 
 being babysat by a 
 next door 
 neighbour who wants me to 
 just go to 
 sleep, already.
A friend asked for marketing 
 help in 2013 to grow
 his 
 clothing company and 9 
 months later – I quit 
my job 
 to grow Instagram accounts 
 for clients full-
time.
Fun fact: I have just one Mom 
 and my main vice
 growing up 
 was sugar – brownies, cookies 
 and
 candy all day, everyday.
My advice: don’t move across 
 the country for a
 boy. But DO 
 take big leaps for yourself.
It’s the same as the biggest 
 pop star of the late 
90s.
This is when I first experienced 
 cars on the other side of 
the 
 road, good-looking Dutch 
 people, and flaming
 sambuca 
 shots. #neveragain
My next move? Working on a 
 cruise ship, sailing the
  
Atlantic ocean for a summer.
Not after Uncle Fester 
 Addams, but inspired by a 
 
festering sore he got one day 
 after a cat-scrap. Cute.
Truthfully, I’m more 
 comfortable behind the 
 camera
 than in front of it.
When it comes to Instagram, business and making
freedom your new routine.
When it comes to Instagram, business and making freedom your new routine.