online business owner

The ultimate guide to getting your next 1,000 email subscribers

The ultimate guide to getting your next 1,000 email subscribers

Let’s pretend for a second that online marketing and attracting your potential customers is exactly like the long game of dating and finding your love-like-in-the-movies soulmate.

Instagram is the flirting phase of that long game.

On Instagram, you’re showing off your best self to attract a potential mate.

A little back and forth flirting. A follow. A follow back.

Next, you start dating.

Conversations in the direct messages, comments and likes on each other’s posts. (Ow, ow — things are heating up! 🔥)

It’s all fun and exciting, and you feel like a giddy school kid again!

Now you’re asking, “Elise… I’ve got them right where I want them. They’re super engaged on my Instagram profile and in my direct messages; they’re ready to take the next step. Tell me. How do I make things official?”

I’ll tell ya how to make things official.

Having them head on over to your website and join your email list. That’s where you put a ring on it.

So: how do we write this love story?

I’m no Nicholas Sparks (evidently) but I’ve got some ideas on how to turn 1,000 of those flirty Instagram followers into committed, long-term relationships (AKA email subscribers).

Starting at the first page...

How to pitch to get free press for your business

How to pitch to get free press for your business

Want to see your company's name in Forbes or Business Insider? It's easier than you think.

I recently chatted with Krista Gray, founder of GoldSquare and a top-notch freelance writer who has written for some of the world's biggest online publications.

I'm talking Brit & Co, The Muse, Business Insider, Being Bold and more!

During our chat, we spoke about how she quit her day job, founded her own business and started landing pitches in leading publications — all with zero experience.

So if you're on a tight budget and want to get eyeballs on your website, here's how to pitch to get free press for your business.

How to pick the right business coach for you

How to pick the right business coach for you

5 days.

5 days is all it took for me to send an email to a potential business coach and then sign up with them – agreeing to the biggest investment EVER in my 2-year-old agency biz.

How much?

$1,000 a month for 4 months.

(It seems like chump change now compared to what I spend each month on Facebook ads 😀.)

But at the time I was eager. Excited. And ready to do the damn thing!

At that time, I had grown my personal Instagram account to about 20,000 followers. I knew there was potential to do something there – I just didn’t know what exactly.

So without further ado… here's how to find a business coach that's going to help you navigate the online world and be the perfect fit for YOU.