online business

A step-by-step guide of how I created an online course worth over $225,397

A step-by-step guide of how I created an online course worth over $225,397

When I launched my first-ever online course, InstaGrowth Boss, back in April of 2017, I was terrified.

  • What if no one signs up?

  • What if someone signs up but doesn’t like the course?

  • Will this be the end of my online biz?!

As you can probably guess from the title of this blog post, none of those things happened. 🙏

In fact, the results were pretty much the opposite. InstaGrowth Boss quickly became a pillar of my online biz.

Since launching in 2017, it has generated more than USD $225,000 in revenue, and hundreds of students from around the world have taken the course.

Pretty cool, huh?

I honestly believe that my business would not be where it is today if I hadn’t taken the leap in 2017 and launched my first online course.

I also believe that sharing is caring.

So in that spirit, I’m opening the treasure chest and sharing gems of wisdom about why online courses are an amazing product for online business owners and how you can create your own online course that brings in multiple six figures.

Onwards! 👇

The ultimate guide to getting your next 1,000 email subscribers

The ultimate guide to getting your next 1,000 email subscribers

Let’s pretend for a second that online marketing and attracting your potential customers is exactly like the long game of dating and finding your love-like-in-the-movies soulmate.

Instagram is the flirting phase of that long game.

On Instagram, you’re showing off your best self to attract a potential mate.

A little back and forth flirting. A follow. A follow back.

Next, you start dating.

Conversations in the direct messages, comments and likes on each other’s posts. (Ow, ow — things are heating up! 🔥)

It’s all fun and exciting, and you feel like a giddy school kid again!

Now you’re asking, “Elise… I’ve got them right where I want them. They’re super engaged on my Instagram profile and in my direct messages; they’re ready to take the next step. Tell me. How do I make things official?”

I’ll tell ya how to make things official.

Having them head on over to your website and join your email list. That’s where you put a ring on it.

So: how do we write this love story?

I’m no Nicholas Sparks (evidently) but I’ve got some ideas on how to turn 1,000 of those flirty Instagram followers into committed, long-term relationships (AKA email subscribers).

Starting at the first page...

How I used freebies to get over 53,837 leads into my email list

How I used freebies to get over 53,837 leads into my email list

Free stuff sells.

I repeat: free stuff sells.

Yeah, yeah, I know. That doesn’t *technically* make sense.

Lemme clarify.

People like free stuff. Especially free stuff on the internet. And to get their hands on that free stuff, people are usually pretty willing to do something in exchange.

When I say free stuff sells, I mean that giving away something for free helps sell something else down the road.

Welcome to the world of freebies: a powerful way for online business owners and entrepreneurs to grow their email lists AND grow their businesses.

And guess what? This is your official guide to creating freebies to grow your email list (and your biz).

3 unforgettable things about the Bali Chill ‘n’ Work Retreat

3 unforgettable things about the Bali Chill ‘n’ Work Retreat

In February 2019, 7 women gathered in the luscious forests of Ubud, Bali to embark on a 10-day journey of growing their businesses, building connections with each other, and experiencing all that Bali had to offer.

Wondering what went down and what incredible, unforgettable things happened? Read on!

The $5,563 mistake I made in Bali

The $5,563 mistake I made in Bali

"Dear Elise. The Artini Resort has notified us that you did not check in for your 25-night booking today. You've been marked as a no-show."

The day before the Bali retreat (that I was hosting) kicked off, I was casually checking my work email while feeling calm, prepped and ready to rock the next marathon of a week.

But this email stopped me in my easy-breezy, Bali tracks.

"Hmmm... I cancelled all my other hotel bookings. This email must be a mistake," I thought. "I'll just quickly check my business credit card – just to confirm."

A few minutes later, my zen-like state had shifted to a mild state of panic.

$5,563.

That was the pending transaction sitting on my business credit card.

Read on to find out how this story unravels…

How to use the Instagram question sticker to strengthen your online business

How to use the Instagram question sticker to strengthen your online business

Want to know what’s going on with your Instagram followers? Want to know their deepest, darkest desires or just something simple, like what they’re craving for dinner?

Head on over to your Instagram Stories.

With the question sticker feature on Instagram, it's easier than ever to engage your followers, learn more about them AND increase sales to your online business.

Not sure what you should be asking?

This blog post was written just for you!

Here are my top tips for using the Instagram Stories question sticker to boost your online business.

How to run a contest on Instagram to boost your followers and business

How to run a contest on Instagram to boost your followers and business

Running a contest on Instagram can bring in new followers and recognition to your brand with one Instagram post.

I’m serious. One post can bring a whole new wave of followers (I’m talking 500+) when done correctly.

Looking for a guaranteed way to boost your followers with only one post? Look no further than running an Instagram contest.

Keep on reading for all the reasons you should run a contest, the types of Instagram contests and the recipe to running a successful follower-boosting Instagram contest!

How to use Instagram Story polls to strengthen your online business

How to use Instagram Story polls to strengthen your online business

The conversations I’ve had after posting Instagram Story polls have led to new clients, new business and real connections. (Plus, seeing poll responses is a fun way to pass the time at airports.)

No need for voter’s registration or proof of identification.

Anyone from anywhere in the world (with an Instagram account) can cast their ballot and weigh in on the debate!

Today, I’m going to show you how I use Instagram Story polls to conduct market research and strengthen my online business — both in messaging and in sales.

As a special bonus, I’m also including all the entertaining and cheeky ways that I use polls to engage with my audience!

Off to the polls we go!