How much Instagram influencers make all depends on two important factors:
The size of the following
The engagement rate
According to a report by Later, 79% of businesses rank engagement as the most important factor when evaluating influencers. Quality of followers and industry or niche are a close second (70%) and third (67%).
It's no secret that the larger your following, the higher your rates, but what exactly are top tier influencers charging?
According to the Financial Times, if you have an audience of 100,000 followers, you can charge brands $2,700 USD per post.
Influencers with four to 20 million followers typically make a cool $6,000 to $17,500 USD every time they upload a sponsored post.
That's basically 2 to 3 months' rent for an apartment in Los Angeles.