Business owners, freelancers and agency owners: your Instagram scheduling is about to get a whole lot easier.
You can now schedule Instagram Stories in advance with Later.
Yep, you read that right. I’m not talking about scheduling the posts in your feed, but your actual Stories.
This is huge for any business that’s embraced the power of storytelling and connecting with their audience through Instagram Stories.
It’s also massive news for anyone running multiple Instagram accounts.
When it comes to managing a handful of Instagram accounts inside my agency, I’ve always been a big fan of scheduling posts in advance. In fact, it’s essential to keep all the client accounts happily running.
So when Later approached me to be an early beta tester of their new Story scheduling feature, I jumped at the chance.
I’m a HUGE fan of scheduling my Instagram posts from my desktop so this new feature is one more reason to not be hunched over my phone.
From the Later desktop app, I can pre-schedule all the images, videos, captions and links for my upcoming Stories. And then when it’s time to post, my phone receives all the content and all I have to do is publish.
The TL;DR of Instagram Stories is this:
Instagram Stories are The Spot™ where brands and businesses get raw and authentic with their followers, where real relationships and trust are formed, and where you can finally get 1:1 face time and eager engagement with your followers.
Now that we’re on the same page about Instagram Stories, let’s get down to business and talk scheduling.
In this blog post, we’re going to cover how to schedule Instagram Stories and my own personal findings from using the feature as an early beta tester.