instagram for business

How this entrepreneur sold $50K+ worth of event tickets — with just 2,000 Instagram followers

How this entrepreneur sold $50K+ worth of event tickets — with just 2,000 Instagram followers

This case study is all about Sara Christensen of Kickass Masterminds — one of the industry’s top mastermind groups. Like me, Sara has seen how powerful and profitable Instagram can be for biz.

After doing an Instagram strategy session with me in January 2018, Sara made Kickass Mastermind’s Instagram account one of her main focuses. She consistently put my strategies into action and grew her following to about 2,000 followers.

Two thousand doesn’t sound that impressive, right? Except that she focused on quality over quantity. It paid off.

The quality of her followers mattered more to Sara because Kickass Masterminds is a business that’s all about people. In the world of masterminds, Kickass is the best in the biz.

Near the end of 2018, Kickass Masterminds SOLD OUT its exclusive three-day Mastermind Live event. This event was capped at 40-ish people and tickets were an investment of up to $2,000.

But Sara sold it out in a matter of weeks — all by leveraging the power of Instagram. 😲

How did she do it? Almost a year to the day of our first Instagram strategy session call, we chatted again so she could fill me in on her awesome success.

Here’s how Sara invested in Instagram for business and leveraged the platform to make *real* results happen 👇

How to schedule Instagram Stories in advance with Later

How to schedule Instagram Stories in advance with Later

Business owners, freelancers and agency owners: your Instagram scheduling is about to get a whole lot easier.

You can now schedule Instagram Stories in advance with Later.

Yep, you read that right. I’m not talking about scheduling the posts in your feed, but your actual Stories.

This is huge for any business that’s embraced the power of storytelling and connecting with their audience through Instagram Stories.

It’s also massive news for anyone running multiple Instagram accounts.

When it comes to managing a handful of Instagram accounts inside my agency, I’ve always been a big fan of scheduling posts in advance. In fact, it’s essential to keep all the client accounts happily running.

So when Later approached me to be an early beta tester of their new Story scheduling feature, I jumped at the chance.

I’m a HUGE fan of scheduling my Instagram posts from my desktop so this new feature is one more reason to not be hunched over my phone.

From the Later desktop app, I can pre-schedule all the images, videos, captions and links for my upcoming Stories. And then when it’s time to post, my phone receives all the content and all I have to do is publish.

The TL;DR of Instagram Stories is this:

Instagram Stories are The Spot™ where brands and businesses get raw and authentic with their followers, where real relationships and trust are formed, and where you can finally get 1:1 face time and eager engagement with your followers.

Now that we’re on the same page about Instagram Stories, let’s get down to business and talk scheduling.

In this blog post, we’re going to cover how to schedule Instagram Stories and my own personal findings from using the feature as an early beta tester.

How to batch create and schedule your Instagram posts (PLUS my favorite tool)

How to batch create and schedule your Instagram posts (PLUS my favorite tool)

Gather ‘round your digital screen of choice and let me tell you a juicy secret.

I don’t upload my own Instagram posts.

*Cue the audible gasp*

That’s right, people. I’ve got my feed on autopilot.

Just because I’m such an Instagram cheerleader doesn’t mean I live inside the app. I’ve got things to do, a life to live, a belly to feed, a cat to imagine… you get the idea.

Plus, scheduling my Instagram posts ahead of time gives me major Olivia Pope vibes: it’s handled. 🤛

Here are the reasons why you should schedule your Instagram posts so you never have an “oh, crap — gotta post to IG” moment again (*cough speaking from experience cough*).

Plus, I’m sharing why BATCHING is the best way to get on top of your Instagram game, and how to do it.

How to use Instagram Direct message to grow your business

How to use Instagram Direct message to grow your business

The chamber of Instagram Direct Message secrets has been opened.

What was once an Internet meme has a whole new significance to business owners. Instagram direct messaging means cha-ching, cha-ching to your business.

We all know I’m a big believer in the power of connection through Instagram Stories — but it’s what comes after the Story goes live that results in some biz-growing goodness (hint: it all goes down in the DMs).

How to use Instagram Stories to grow your business

How to use Instagram Stories to grow your business

Did you know that more than 400 million people use Instagram Stories every day? Or that for every five Stories shared, business accounts receive *one* direct message?

That's a hot lead reaching out to YOU.

No annoying cold calls or emails required!

Not sure where to start with Instagram Stories to grow your business? I've got you covered.

Here's how I use Instagram Stories as a business owner and the formulas you can copy into your own business.

InstaGrowth Boss reviews: real results from real students

InstaGrowth Boss reviews: real results from real students

Have you seen or heard things about InstaGrowth Boss… and are wondering if it’s perfect for *you*?

It's a scary thing parting ways with your money for an online course.

I get it. I've been in your shoes.

So don't take my word for it.

Here are InstaGrowth Boss reviews from real students, talking about how the course has impacted their business and bottom line.

And I mean… breaking-six-figures-kind-of-results.

Instagram Story analytics: how to analyze your performance like a pro

Instagram Story analytics: how to analyze your performance like a pro

400 million people use Instagram Stories every day.

Let that sink in.

The population size of the United States (plus some) is logging into the 'gram and tapping on Stories from their friends, celebrities AND businesses.

It's a golden opportunity to attract your ideal customer and start making sales.

And it won't cost you a cent.

Instagram Stories is one of the best ways to grow your account, engage your followers and boost your business's bottom line.

But before you can start making it rain with dollar bills, you need a solid Instagram Stories strategy.

Not sure where to start? The answer lies in your analytics.

Here's everything you need to know about Instagram Stories analytics so you can craft a winning strategy.

How to boost sales with Instagram shoppable posts

How to boost sales with Instagram shoppable posts

Psst... have you heard?

Instagram has officially launched Instagram Shoppable posts for e-commerce businesses!

Gone are the days where you have to rely on that one link in your bio or the swipe up feature on stories. Now, your followers can get inspired, shop and make a purchase without leaving the Instagram app.

It's a game changer for your bottom line.

Here's everything you need to know about boosting sales for your e-commerce business with Instagram Shoppable posts.