Let’s pretend for a second that online marketing and attracting your potential customers is exactly like the long game of dating and finding your love-like-in-the-movies soulmate.
Instagram is the flirting phase of that long game.
On Instagram, you’re showing off your best self to attract a potential mate.
A little back and forth flirting. A follow. A follow back.
Next, you start dating.
Conversations in the direct messages, comments and likes on each other’s posts. (Ow, ow — things are heating up! 🔥)
It’s all fun and exciting, and you feel like a giddy school kid again!
Now you’re asking, “Elise… I’ve got them right where I want them. They’re super engaged on my Instagram profile and in my direct messages; they’re ready to take the next step. Tell me. How do I make things official?”
I’ll tell ya how to make things official.
Having them head on over to your website and join your email list. That’s where you put a ring on it.
So: how do we write this love story?
I’m no Nicholas Sparks (evidently) but I’ve got some ideas on how to turn 1,000 of those flirty Instagram followers into committed, long-term relationships (AKA email subscribers).
Starting at the first page...