entrepreneur

A step-by-step guide of how I created an online course worth over $225,397

A step-by-step guide of how I created an online course worth over $225,397

When I launched my first-ever online course, InstaGrowth Boss, back in April of 2017, I was terrified.

  • What if no one signs up?

  • What if someone signs up but doesn’t like the course?

  • Will this be the end of my online biz?!

As you can probably guess from the title of this blog post, none of those things happened. 🙏

In fact, the results were pretty much the opposite. InstaGrowth Boss quickly became a pillar of my online biz.

Since launching in 2017, it has generated more than USD $225,000 in revenue, and hundreds of students from around the world have taken the course.

Pretty cool, huh?

I honestly believe that my business would not be where it is today if I hadn’t taken the leap in 2017 and launched my first online course.

I also believe that sharing is caring.

So in that spirit, I’m opening the treasure chest and sharing gems of wisdom about why online courses are an amazing product for online business owners and how you can create your own online course that brings in multiple six figures.

Onwards! 👇

The $5,563 mistake I made in Bali

The $5,563 mistake I made in Bali

"Dear Elise. The Artini Resort has notified us that you did not check in for your 25-night booking today. You've been marked as a no-show."

The day before the Bali retreat (that I was hosting) kicked off, I was casually checking my work email while feeling calm, prepped and ready to rock the next marathon of a week.

But this email stopped me in my easy-breezy, Bali tracks.

"Hmmm... I cancelled all my other hotel bookings. This email must be a mistake," I thought. "I'll just quickly check my business credit card – just to confirm."

A few minutes later, my zen-like state had shifted to a mild state of panic.

$5,563.

That was the pending transaction sitting on my business credit card.

Read on to find out how this story unravels…

How to find the hashtags that your ideal customer is using

How to find the hashtags that your ideal customer is using

When I started my side hustle back in 2013 (6 years ago now – WHAT), I didn't have 70,000 followers on Instagram. The only people that liked my posts were my friends, my coworkers and my mom.

But that all changed once I started learning more about Instagram marketing and the serious, serious power of hashtags.

Flash forward one year: I was able to grow my personal account from 3,000 to 60,000 followers.

The best part? I had created an engaged following that wasn't just double-tapping on my posts and commenting heart eye emojis.😍😍😍

They were clicking on the link in my bio, sending me direct messages (DMs) wanting to know how to work with me and buying my services.

All it took was a couple of hours researching ‘tags and getting my content smack dab in front of my target market.

Not sure where to start when it comes to finding the hashtags your ideal customer is using?

No worries, I’ve got your back.

Read on to find my best tips for hashtag research that helped me grow my side gig into a six-figure business!

How to run a contest on Instagram to boost your followers and business

How to run a contest on Instagram to boost your followers and business

Running a contest on Instagram can bring in new followers and recognition to your brand with one Instagram post.

I’m serious. One post can bring a whole new wave of followers (I’m talking 500+) when done correctly.

Looking for a guaranteed way to boost your followers with only one post? Look no further than running an Instagram contest.

Keep on reading for all the reasons you should run a contest, the types of Instagram contests and the recipe to running a successful follower-boosting Instagram contest!

How to use Instagram Story polls to strengthen your online business

How to use Instagram Story polls to strengthen your online business

The conversations I’ve had after posting Instagram Story polls have led to new clients, new business and real connections. (Plus, seeing poll responses is a fun way to pass the time at airports.)

No need for voter’s registration or proof of identification.

Anyone from anywhere in the world (with an Instagram account) can cast their ballot and weigh in on the debate!

Today, I’m going to show you how I use Instagram Story polls to conduct market research and strengthen my online business — both in messaging and in sales.

As a special bonus, I’m also including all the entertaining and cheeky ways that I use polls to engage with my audience!

Off to the polls we go!

How to use Instagram Direct message to grow your business

How to use Instagram Direct message to grow your business

The chamber of Instagram Direct Message secrets has been opened.

What was once an Internet meme has a whole new significance to business owners. Instagram direct messaging means cha-ching, cha-ching to your business.

We all know I’m a big believer in the power of connection through Instagram Stories — but it’s what comes after the Story goes live that results in some biz-growing goodness (hint: it all goes down in the DMs).

The ultimate gift guide for the entrepreneur in your life

The ultimate gift guide for the entrepreneur in your life

The holiday season is almost upon us!

It's time to whip out those Amazon wish lists and start filling up your cart with goodies for the festive season now.

Whether you're looking for the perfect gift for the entrepreneur in your life or you really just want to spoil yourself — I've put together the ultimate holiday gift guide for the entrepreneur, freelancer or business owner in your life.

How to maintain a healthy relationship with social media while running your online business

How to maintain a healthy relationship with social media while running your online business

You would think that as the so-called “Instagram Chick,” I'm all over social media – all day, every day.

But the truth is: I'm in my social media apps for less than 1 hour each day.

I realized early on in my online business journey that in order to be a functional human being with a healthy relationship with social media AND run my growing online business, I needed to cut back on my social media usage.

Here’s how you can do the same!