elise darma

The ultimate guide to getting your next 1,000 email subscribers

The ultimate guide to getting your next 1,000 email subscribers

Let’s pretend for a second that online marketing and attracting your potential customers is exactly like the long game of dating and finding your love-like-in-the-movies soulmate.

Instagram is the flirting phase of that long game.

On Instagram, you’re showing off your best self to attract a potential mate.

A little back and forth flirting. A follow. A follow back.

Next, you start dating.

Conversations in the direct messages, comments and likes on each other’s posts. (Ow, ow — things are heating up! 🔥)

It’s all fun and exciting, and you feel like a giddy school kid again!

Now you’re asking, “Elise… I’ve got them right where I want them. They’re super engaged on my Instagram profile and in my direct messages; they’re ready to take the next step. Tell me. How do I make things official?”

I’ll tell ya how to make things official.

Having them head on over to your website and join your email list. That’s where you put a ring on it.

So: how do we write this love story?

I’m no Nicholas Sparks (evidently) but I’ve got some ideas on how to turn 1,000 of those flirty Instagram followers into committed, long-term relationships (AKA email subscribers).

Starting at the first page...

3 unforgettable things about the Bali Chill ‘n’ Work Retreat

3 unforgettable things about the Bali Chill ‘n’ Work Retreat

In February 2019, 7 women gathered in the luscious forests of Ubud, Bali to embark on a 10-day journey of growing their businesses, building connections with each other, and experiencing all that Bali had to offer.

Wondering what went down and what incredible, unforgettable things happened? Read on!

The $5,563 mistake I made in Bali

The $5,563 mistake I made in Bali

"Dear Elise. The Artini Resort has notified us that you did not check in for your 25-night booking today. You've been marked as a no-show."

The day before the Bali retreat (that I was hosting) kicked off, I was casually checking my work email while feeling calm, prepped and ready to rock the next marathon of a week.

But this email stopped me in my easy-breezy, Bali tracks.

"Hmmm... I cancelled all my other hotel bookings. This email must be a mistake," I thought. "I'll just quickly check my business credit card – just to confirm."

A few minutes later, my zen-like state had shifted to a mild state of panic.

$5,563.

That was the pending transaction sitting on my business credit card.

Read on to find out how this story unravels…

How Instagram ads can boost your online business

How Instagram ads can boost your online business

Are you struggling to get your brand seen by more people? Do you want to grow a strong fan base of customers who love your product?

Then Instagram ads are your secret weapon.

With more than 1 billion monthly users (that's more than Twitter and Snapchat!), chances are your ideal customer is scrolling through their feed right now.

Here are some Instagram stats that business owners can't afford to ignore in 2019:

  • 72% of users have purchased a product that they saw on Instagram.

  • 80% of users follow at least one business account.

  • Instagram users are 70% more likely to buy a product via mobile.

  • 60% use Instagram to discover new products.

What does this mean? Instagram users are shoppers and with such a large number of people primed to buy —it's the BEST place to invest in ads for 2019.

Not sure where to start? With today’s post, I've got you covered.

Here's how to leverage Instagram's powerful ad platform to boost sales and take your business to the next level.

How this entrepreneur sold $50K+ worth of event tickets — with just 2,000 Instagram followers

How this entrepreneur sold $50K+ worth of event tickets — with just 2,000 Instagram followers

This case study is all about Sara Christensen of Kickass Masterminds — one of the industry’s top mastermind groups. Like me, Sara has seen how powerful and profitable Instagram can be for biz.

After doing an Instagram strategy session with me in January 2018, Sara made Kickass Mastermind’s Instagram account one of her main focuses. She consistently put my strategies into action and grew her following to about 2,000 followers.

Two thousand doesn’t sound that impressive, right? Except that she focused on quality over quantity. It paid off.

The quality of her followers mattered more to Sara because Kickass Masterminds is a business that’s all about people. In the world of masterminds, Kickass is the best in the biz.

Near the end of 2018, Kickass Masterminds SOLD OUT its exclusive three-day Mastermind Live event. This event was capped at 40-ish people and tickets were an investment of up to $2,000.

But Sara sold it out in a matter of weeks — all by leveraging the power of Instagram. 😲

How did she do it? Almost a year to the day of our first Instagram strategy session call, we chatted again so she could fill me in on her awesome success.

Here’s how Sara invested in Instagram for business and leveraged the platform to make *real* results happen 👇

How to batch create and schedule your Instagram posts (PLUS my favorite tool)

How to batch create and schedule your Instagram posts (PLUS my favorite tool)

Gather ‘round your digital screen of choice and let me tell you a juicy secret.

I don’t upload my own Instagram posts.

*Cue the audible gasp*

That’s right, people. I’ve got my feed on autopilot.

Just because I’m such an Instagram cheerleader doesn’t mean I live inside the app. I’ve got things to do, a life to live, a belly to feed, a cat to imagine… you get the idea.

Plus, scheduling my Instagram posts ahead of time gives me major Olivia Pope vibes: it’s handled. 🤛

Here are the reasons why you should schedule your Instagram posts so you never have an “oh, crap — gotta post to IG” moment again (*cough speaking from experience cough*).

Plus, I’m sharing why BATCHING is the best way to get on top of your Instagram game, and how to do it.

How to pitch to get free press for your business

How to pitch to get free press for your business

Want to see your company's name in Forbes or Business Insider? It's easier than you think.

I recently chatted with Krista Gray, founder of GoldSquare and a top-notch freelance writer who has written for some of the world's biggest online publications.

I'm talking Brit & Co, The Muse, Business Insider, Being Bold and more!

During our chat, we spoke about how she quit her day job, founded her own business and started landing pitches in leading publications — all with zero experience.

So if you're on a tight budget and want to get eyeballs on your website, here's how to pitch to get free press for your business.

The ultimate gift guide for the entrepreneur in your life

The ultimate gift guide for the entrepreneur in your life

The holiday season is almost upon us!

It's time to whip out those Amazon wish lists and start filling up your cart with goodies for the festive season now.

Whether you're looking for the perfect gift for the entrepreneur in your life or you really just want to spoil yourself — I've put together the ultimate holiday gift guide for the entrepreneur, freelancer or business owner in your life.