If you’re all caught up on my September income report, you’ll know that I adopted a “less is more” attitude, which carried over into the month of October. 🎃
I promised myself to NOT create any new projects, commitments or agreements… but to simply carry out what was already in motion.
I also promised myself to take a few steps AWAY from my business… to do something radically different in order to give myself some mental white space.
After spending the month of October in a more ~relaxed~ mode, I’m pleasantly surprised to see the numbers in my business are actually higher than usual.
Now this isn’t *just* a result of mindset, manifestation practices, time off and white space…
(I’ll get into the nitty-gritty details of my sales and offers below.)
But they were certainly a major factor.
Mindset is an area in my business (and life) that I’ve never given a whole lot of time, energy and focus to.
And yet… now is the time.
I’ve white-knuckled my way through many business ups and downs, and I’ve finally reached a point where I’m totally open to ideas that might sound far-fetched at first, but could have a mega impact on me.
What do I have to lose? → This has been a mantra in my head over the last few months.
I haven’t spoken publicly about this too much or shared much about this journey here on my blog yet, but I’m sure I will in due time.
** Plus, I’ve been working behind the scenes on something special and maybe not-so-secret that will be released soon… that will tell you the whole story. **
(This is the space to watch for that.)
Anyway, knowing where my head was at this month, dear reader, is good context for understanding why I focused on what I did this month.
Here’s what I mean:
The first week of October, I was in Connecticut at an in-person meet-up with my mastermind group.
If you’re not sure what a mastermind group is, it’s essentially a small, curated gathering of business people who are at, near or above your level in business, and your entire group is led by a facilitator or a business coach.
I can honestly say that by investing in a mastermind for the last 12 months (we’re talking $18,000+)… my business revenue is on track to TRIPLE what I earned last year, prior to being apart of a mastermind.
The positive return of being in a mastermind is undeniable.
(I don’t currently offer a mastermind but IF I DID, and you wanted to stay on top of those details and possible join… click HERE to pop in your email address and stay in the loop.)
Back to my mastermind meet-up…
I spent those 4 days in Connecticut just soaking in the information, successes and energies of my fellow business friends.
It was a time for me to continue to reflect, process and brainstorm where I saw my business going in the next 6 to 12 months.
At the same time, a large part of my focus was continuing my already-in-motion efforts to get the word out there about the Bali retreat. Like…
- taking 1-on-1 calls with applicants who had a few questions
- sharing all the benefits of attending an in-person business retreat in my Stories
- celebrating those who signed up in my IG Stories!
- going live to chat about the retreat
- running a few FB ads to help answer any remaining questions
- working with guest experts to solidify their workshops
…And a whole bunch of other behind-the-scenes stuff that involved videographers, contracts, planning, deposits and calls at 10pm to speak to people in Bali. 😛
While juggling the Bali promotions and follow-ups, I decided to dig deeper into who this “relaxed, no-new-projects” Elise could be.
[ Truthfully: I was worried that I was on the verge of burnout. I didn’t want to keep going at the current pace to find out what burnout is really like. ]
So I did what I felt was best for myself in that moment: I opted out of taking a trip to Vancouver (me? Not traveling? I KNOW) and instead spent the weekend by myself, treating myself. 🤗
I booked in a water treatment at an all-women’s space where I soaked in hot and cold pools, plus indulged in a body scrub.
Then the next week, I took two days off work (WHAT) and traveled about 4 hours outside of Toronto to a place called Shanti Retreat where I attended a self care and yoga retreat.
I spent four days at the retreat, rotating between light yoga sessions, learning new self care practices, walking in nature, eating breakfast in silence, talking to myself (A LOT), writing in a new journal and learning to dance again.
The yoga retreat happened mid-October and since then, I’ve definitely felt more calm and intentional about my work.
It also meant that I kept my promise of NOT starting anything new.
But the funny thing is? Once you stop working *in*your business for a sec… the new ideas just FLOW.
To keep my promise to myself, I simply wrote the new ideas down. And if I still want to take action on them in a few weeks – great.
After the yoga retreat, the remainder of my focus was spent on finishing projects that were already in motion (some of which you’ll see revealed this month 🔮).
And – I also shut down my 1-on-1 coaching.
I’m booked out for the rest of the year and I’m working on creating a new way to help entrepreneurs… in a method that’s MUCH more impactful and powerful than 1-on-1 calls.
So that’s where my head was at this month. 💆
Now let’s look at the numbers.
October 2018 Revenue
- Services (marketing services for e-commerce brands and one-on-one coaching): $6,264.25
- Product sales (courses + Bali retreat): $29,738.52
- Affiliate revenue: $11.15
TOTAL REVENUE BEFORE TAX: $36,013.92
October 2018 Expenses
- Advertising and promotion: $7,349.31
- Bank fees: $103.35
- ClickFunnels*: $399.82
- ConvertKit*: $237.73
- Teachable*: $0 (annual fee paid already)
- Dropbox*: $13.33
- Acuity*: $33.45
- Deadline Funnel: $89.32
- Canva: $17.26
- Morevago: $13.39
- Buffer: $13.46
- Google Apps: $10.00
- Grum: $15.53
- Amazon web services: $19.78
- iTunes: $3.99
- Lumen5: $65.08
- ManyChat: $40.28
- Contractors: $4,517.53
- Accounting services: $325.00
- Meals and entertainment: $382.59
- Phone and Internet: $171.27
- Training, education and events: $3,353.27
- Flights, accommodations and Uber: $378.02
- (Perhaps an all-time low here 🙃)
TOTAL EXPENSES: $17,552.76
Net profit: $18,461.16
Salary to Elise: $3,500
* = affiliate link
Hold on… a 51% profit margin!? What is life?
Before we get overly excited, I can tell you exactly why this month’s profit margin is at a record-breaking high.
In October, I offered a brand new product that’s not normally in my roster of offerings: a Bali retreat experience.
Seeing as half the seats were claimed during the early bird period, October saw a major boost in sales due to the high-end nature of the offer.
ONE HUGE CAVEAT TO KEEP IN MIND: these sales are *not* purely profit. They might look as such today, but running a live event entails huge costs… most of which are heading my way in December and January.
So majority of this “profit” is not truly profit, but revenue that is saved away now in order to cover all the upcoming costs of the retreat.
(Because truth be told, majority of the retreat ticket sales will go towards expenses for the event. Hosting a retreat, for me, is not about sales. It’s about combining my love of travel with others who are also looking to expand themselves personally and professionally. Plus, there is nothing like in-person chats about business, life and all the messy parts in between.)
The other interesting thing that happened to my sales is that I pulled back on my normal level of advertising spend.
Usually, the majority of ads I run lead to my free masterclass, which leads to an offer to join my signature course, InstaGrowth Boss.
Well… changes are a comin’ to my course.
And this is the LAST MONTH it’ll be offered in the way that it has been for the last year and a half.
Meaning, if you’ve yet to watch the free masterclass or join the course… you really should ASAP. I’m changing up the messaging, adding in a ton of templates for business owners to really rock Instagram for their biz… and as such, the price will be going up. For good.
To wrap up this month’s income report, I’d like to leave you with a few takeaways based on what I learned this month in business.
Just like life, there are seasons you go through in business, too.
Sometimes you’re all: go-go-go. 🏃
And other times… you just gotta chill. 😴
Both seasons are a-okay. It’s very natural to experience both. The key is to understand this as early as possible. So when the day comes that you’re in a season of chillin’… your business is set up to continue running while you take some time to decompress.
If your business is at a point where you can decompress a bit, you likely have a small team working with you.
Part of needing some time off and white space means communicating where you’re at with your team.
They need to understand what you’re feeling and going through. This is pretty paramount.
It’s natural to stress over how you might come across to them, afraid that you’ll lose your “almighty-leader-who-knows-all” status that you’ve built up thus far.
But spoiler alert: they don’t view you as that person, anyway. 😅
Your mental health and physical health are too important to let a little ego get in the way, right? 💜 (said with love).
Anyway, before I start quoting my yoga retreat teacher, I’m just gonna leave this here:
If you’re looking for a place to ‘get away from it all’… to perhaps create a little mental white space in your life… I invite you to consider joining me in Bali in February 2019.
The aim of the retreat is NOT to work ourselves to the bone, but to chill in the beauty that is Bali, connect as fellow entrepreneurs, perhaps reconnect with ourselves (?) and in doing so… grow our businesses.
If you have any questions at all about the Bali retreat, go ahead and tap this button and on the page, you’ll see a link to book in a 1-on-1 chat with me. 🙂