We’re halfway through with 2018! (Seriously though – where does time go?)
Are you on track with crushing your business goals?
It's easy to begin the New Year with big goals, dreams and things we want to accomplish in the next 12 months.
But it's not always easy to stay on track. Life takes over, ambition fades, and before you know it, December has rolled around.
If you want to make sure you finish 2018 strong, I've laid out five things you can do that will lead to explosive growth in your business.
But before we get to the good stuff, let's do a quick mid-year check-in.
Answer these questions to assess how your year is going so far:
- What have I accomplished so far that I'm proud of?
- What were my goals for this year? What can I eliminate or change to feel better about my goals?
- What are my top priorities for the next three and six months?
Once you're clear about where you want to go, it's time to start setting in place the practices that will help you get there.
1. Learn to Say No
"Firing" clients is one of the hardest business lessons for any freelancer.
I remember when I first started out as an Instagram Marketer.
I was grateful for any customer that was willing to hire me, but I soon learned that I occasionally had to say no.
- Client not in my area of expertise? NOPE. ❌
- Client wanting to text me on a Saturday night? NOPE. ❌
- Client wanting to drop "last minute, urgent" tasks on my lap with no notice? NOPE. ❌
Demanding clients (AKA #clientsfromhell) who aren't the right fit for your business aren't worth it. You'll have to deal with added stress and the long-term consequences that could chase away potential business.
If you're dealing with a problematic client, take time to reflect if continuing that business relationship over the next six months is worth it.
- Do you feel that they don't value what you bring to the table?
- Will you be in a stronger place mentally without them?
- Are you left feeling deflated after interacting with them?
If you answered yes to either of these questions, it may be time to walk away and focus your energy on finding clients that are a better fit.
2. Raise Your Prices
Most of us, especially women, don't charge what we are worth.
The short answer: fear.
We are terrified that we won't get clients if our prices are too high. We are scared that our products or services are not worth the price tag.
Spend some time taking a look at the value you provide (value = time you save your client or money you help them make) and set your price based on what your time and expertise are worth.
Clients who want to haggle you down to a lower rate are not worth it.
Remember: you want to build a business with clients that see the value you provide and aren't scared to pay for it.
3. Focus Your Time & Energy
Do negative comments on social media get to you?
Whether it's a snarky comment on an Instagram post or your blog, it's easy to let these small things get to us and let thoughts like "I should quit" take over.
If you find yourself falling into this cycle, start putting things into perspective.
That person spent less than a minute writing a mean comment or email. Don't give them power by letting it ruin your day.
Don't let someone make you feel bad about a piece of content you've spent hours creating. It adds value to the right person, and it's okay if that person isn't them.
You don't need to reply to those emails or comments and allow them to drag you down to their level.
My strategy? Delete, delete, delete – right away!
Take back your power by ignoring things that don't serve you. And stay focused on the people who do light you up.
4. Your Knowledge is Valuable
- Are you responding to emails or messages, answering questions for free?
- Are you giving away free spots to your paid online course?
It can be hard as entrepreneurs to not give away our knowledge for free. After all, we want to make an impact on the lives of others and see them succeed.
But giving away your expertise for free won't pay your mortgage, health insurance or Netflix subscription.
Finish off 2018 strong by making it a rule to stop giving away your expertise for free.
You already share plenty with your blog posts, videos, Instagram captions or podcast episodes.
Plus, it's distracting.
You can't get back that time you spent writing a reply to that email.
Your time is valuable when you are paid in exchange for your time, and you need to choose where you spend it wisely so you can achieve your 2018 goals.
5. Win the Battle of Avoiding Your Most Important Work
Raise your hand if you have ever felt personally victimised by procrastination and self-doubt.
It's that voice in our head saying things like:
- "Am I really a writer/artist/entrepreneur?"
- "I don't know if I can do it, so I'll just do XYZ later this month."
- "I'm a fraud."
It's that self doubt that stops us from doing the work that will help us achieve our goals.
If you're trying to learn Photoshop, become a better writer or find new clients for your business, the best thing you can do is sit down every day and try.
It's a numbers game. 9 no's is 9 steps closer to that 1 yes.
Some days might be harder than others, but the act of committing yourself to do the work (even if it's a little) is progress towards your goal.
If you want to learn more about overcoming resistance, I highly recommend picking up a copy of the The War of Art by Steven Pressfield.
It will change how you see procrastination and approach your most important work.
Want some extra support to help you hit your goals in the next six months?
Sign up for a 60-Minute Strategy Session with me!
You'll get direct strategy and action steps from me, as well as a 3-page customized action plan that will help you execute your goals and finally bring in those sales.