How to write compelling website copy that books in clients

How to write compelling website copy that books in clients

When I first started my online business, I didn't know anything about writing copy that converts.

I’ve watched countless trainings, read a ton of blogs, signed up for all the top marketers’ emails, and had meetings with some of my industry's biggest thought leaders on what makes good copy actually good.

(I even attended a 3-day writing retreat hosted by Laura Belgray in the heart of Cinque Terre, Italy because... well, why not?)

Throughout all of my research, I slowly started crafting seductive copy for my two websites (canupy.com and elisedarma.com) and all my many landing pages (ClickFunnels tells me I’m currently at 194 pages #headexplodes) to ultimately turn my four-figure months into five-figure months.

So whether you're starting out or you've been running your business for a while — you can always learn a few new skills to improve your sales copy.

(Your lead gen and sales will thank you. 🙏)

Here are my top 6 tips for writing compelling website copy that actually converts and books in clients.

My 2018 review (and what's changing for 2019)

My 2018 review (and what's changing for 2019)

The Latin phrase "omne trium perfectum" suggests that everything that comes in threes is perfect.

It’s exhilarating and oddly satisfying to be sitting down and writing out my year in review – for the third consecutive time.

I started writing these reviews after my 2016 business year. I just skimmed through that first review post and it’s quite eye-opening to see where my head was at then… and where I’m at going into 2019.

The modern-day diary? Perhaps.

If you’re curious and want to get caught up on my previous business diaries, check out:

Without further ado, let’s dive into my 2018 review!

As usual, I’m looking back on the last year of my business and answering the following:

  1. What did I do well last year?

  2. What didn’t I do so well last year?

  3. What am I working towards this year?

  4. What is this year's theme?

Let’s get to it!

How to pitch to get free press for your business

How to pitch to get free press for your business

Want to see your company's name in Forbes or Business Insider? It's easier than you think.

I recently chatted with Krista Gray, founder of GoldSquare and a top-notch freelance writer who has written for some of the world's biggest online publications.

I'm talking Brit & Co, The Muse, Business Insider, Being Bold and more!

During our chat, we spoke about how she quit her day job, founded her own business and started landing pitches in leading publications — all with zero experience.

So if you're on a tight budget and want to get eyeballs on your website, here's how to pitch to get free press for your business.

How to maintain a healthy relationship with social media while running your online business

How to maintain a healthy relationship with social media while running your online business

You would think that as the so-called “Instagram Chick,” I'm all over social media – all day, every day.

But the truth is: I'm in my social media apps for less than 1 hour each day.

I realized early on in my online business journey that in order to be a functional human being with a healthy relationship with social media AND run my growing online business, I needed to cut back on my social media usage.

Here’s how you can do the same!

How to pick the right business coach for you

How to pick the right business coach for you

5 days.

5 days is all it took for me to send an email to a potential business coach and then sign up with them – agreeing to the biggest investment EVER in my 2-year-old agency biz.

How much?

$1,000 a month for 4 months.

(It seems like chump change now compared to what I spend each month on Facebook ads 😀.)

But at the time I was eager. Excited. And ready to do the damn thing!

At that time, I had grown my personal Instagram account to about 20,000 followers. I knew there was potential to do something there – I just didn’t know what exactly.

So without further ado… here's how to find a business coach that's going to help you navigate the online world and be the perfect fit for YOU.

8 ways to make money with a side hustle

8 ways to make money with a side hustle

Whether you want extra cash each month to pay off student loans, treat yo' self to a tropical vacation or save towards a down payment for a house or car – you need a side hustle.

Here's why:

  • You get to be your own boss (and see what kind of employee you make 😉)

  • You decide your working hours

  • You control how much you get paid (time to raise the rates? OKAY)

  • You can create a life and career that you're 100% passionate about

And that beats working any part-time job at the mall on the weekends.

Here are 8 money-making side hustles you can start today… without quitting your full-time job.

5 reasons why you need to start a side hustle right now

5 reasons why you need to start a side hustle right now

Imagine sitting on a beach in Bali.

Sipping on your favorite cocktail, living your best life while earning a passive income on top of your full-time job.

This doesn't have to be a distant day-dream.

All you need to do is start a side hustle.

You can turn the skills you already have into a profitable business that will put you back in the driver's seat of your life.

Here are five reasons why I believe everyone should have at least one side hustle.

How to prepare for a successful personal brand photoshoot

How to prepare for a successful personal brand photoshoot

Your brand is not your logo.

I repeat, your brand is not your logo.

Your brand is SO much more than a cute squiggle, complimentary colors or a witty slogan.

Your brand is a visual representation of YOU.

And there is no better way to get that across than with a personal brand photoshoot.

It will keep your visuals on-point whether you're posting on social media, designing your website or putting together an online course.

So, without further ado, here are my top 8 tips for making a successful personal brand photoshoot happen.