How to use Instagram to drive sales and grow your brand

How to use Instagram to drive sales and grow your brand

I’m serving up some truth tea today, people!

Your marketing strategy isn’t complete without Instagram.

No, let me rephrase that.

Your product, brand or service is missing out on tons of potential eyeballs without being on Instagram. Especially in 2019.

We get it. You’re busy running your business and Instagram gets put on the backburner, but the truth is your ideal client and customer is scrolling through it on the daily.

So today, I’m talking all about how to drive sales with Instagram and showing you how Instagram can help your business with strategies you can start implementing today.

Curious? Then dive right into this blog post!

How to find the hashtags that your ideal customer is using

How to find the hashtags that your ideal customer is using

When I started my side hustle back in 2013 (6 years ago now – WHAT), I didn't have 70,000 followers on Instagram. The only people that liked my posts were my friends, my coworkers and my mom.

But that all changed once I started learning more about Instagram marketing and the serious, serious power of hashtags.

Flash forward one year: I was able to grow my personal account from 3,000 to 60,000 followers.

The best part? I had created an engaged following that wasn't just double-tapping on my posts and commenting heart eye emojis.😍😍😍

They were clicking on the link in my bio, sending me direct messages (DMs) wanting to know how to work with me and buying my services.

All it took was a couple of hours researching ‘tags and getting my content smack dab in front of my target market.

Not sure where to start when it comes to finding the hashtags your ideal customer is using?

No worries, I’ve got your back.

Read on to find my best tips for hashtag research that helped me grow my side gig into a six-figure business!

How an online business coach makes $5,000 to $10,000 on weekends — all through Instagram

How an online business coach makes $5,000 to $10,000 on weekends — all through Instagram

This is another special case study rendition here on the Elise Darma Blog.

This week, we’re chatting to: Becky Keen. An amazing online business coach who’s all about connecting passion with profit – and a recent enrolee in my Show Me The Strategy! Instagram Growth Package.

After Becky’s Instagram strategy session with me in December 2018, she hit the ground running by putting her learnings into action and turning her Instagram account into a client-generating machine.

Becky’s big wins weren’t a big surprise to me (only because I’m a huge believer in the power of IG and I’ve seen the insane $50,000+ results it’s produced for my other kickass clients).

But I was so pumped that they happened so quickly for her. And I wanted to know more.

I asked Becky to spill the tea on what Instagram strategies had the biggest effect on her business, and what advice she’d give other online business coaches about using Instagram to grow their client list.

Read on to find out what Becky had to say!

How Instagram ads can boost your online business

How Instagram ads can boost your online business

Are you struggling to get your brand seen by more people? Do you want to grow a strong fan base of customers who love your product?

Then Instagram ads are your secret weapon.

With more than 1 billion monthly users (that's more than Twitter and Snapchat!), chances are your ideal customer is scrolling through their feed right now.

Here are some Instagram stats that business owners can't afford to ignore in 2019:

  • 72% of users have purchased a product that they saw on Instagram.

  • 80% of users follow at least one business account.

  • Instagram users are 70% more likely to buy a product via mobile.

  • 60% use Instagram to discover new products.

What does this mean? Instagram users are shoppers and with such a large number of people primed to buy —it's the BEST place to invest in ads for 2019.

Not sure where to start? With today’s post, I've got you covered.

Here's how to leverage Instagram's powerful ad platform to boost sales and take your business to the next level.

How to use the Instagram question sticker to strengthen your online business

How to use the Instagram question sticker to strengthen your online business

Want to know what’s going on with your Instagram followers? Want to know their deepest, darkest desires or just something simple, like what they’re craving for dinner?

Head on over to your Instagram Stories.

With the question sticker feature on Instagram, it's easier than ever to engage your followers, learn more about them AND increase sales to your online business.

Not sure what you should be asking?

This blog post was written just for you!

Here are my top tips for using the Instagram Stories question sticker to boost your online business.

How this entrepreneur sold $50K+ worth of event tickets — with just 2,000 Instagram followers

How this entrepreneur sold $50K+ worth of event tickets — with just 2,000 Instagram followers

This case study is all about Sara Christensen of Kickass Masterminds — one of the industry’s top mastermind groups. Like me, Sara has seen how powerful and profitable Instagram can be for biz.

After doing an Instagram strategy session with me in January 2018, Sara made Kickass Mastermind’s Instagram account one of her main focuses. She consistently put my strategies into action and grew her following to about 2,000 followers.

Two thousand doesn’t sound that impressive, right? Except that she focused on quality over quantity. It paid off.

The quality of her followers mattered more to Sara because Kickass Masterminds is a business that’s all about people. In the world of masterminds, Kickass is the best in the biz.

Near the end of 2018, Kickass Masterminds SOLD OUT its exclusive three-day Mastermind Live event. This event was capped at 40-ish people and tickets were an investment of up to $2,000.

But Sara sold it out in a matter of weeks — all by leveraging the power of Instagram. 😲

How did she do it? Almost a year to the day of our first Instagram strategy session call, we chatted again so she could fill me in on her awesome success.

Here’s how Sara invested in Instagram for business and leveraged the platform to make *real* results happen 👇

How to run a contest on Instagram to boost your followers and business

How to run a contest on Instagram to boost your followers and business

Running a contest on Instagram can bring in new followers and recognition to your brand with one Instagram post.

I’m serious. One post can bring a whole new wave of followers (I’m talking 500+) when done correctly.

Looking for a guaranteed way to boost your followers with only one post? Look no further than running an Instagram contest.

Keep on reading for all the reasons you should run a contest, the types of Instagram contests and the recipe to running a successful follower-boosting Instagram contest!

How to schedule Instagram Stories in advance with Later

How to schedule Instagram Stories in advance with Later

Business owners, freelancers and agency owners: your Instagram scheduling is about to get a whole lot easier.

You can now schedule Instagram Stories in advance with Later.

Yep, you read that right. I’m not talking about scheduling the posts in your feed, but your actual Stories.

This is huge for any business that’s embraced the power of storytelling and connecting with their audience through Instagram Stories.

It’s also massive news for anyone running multiple Instagram accounts.

When it comes to managing a handful of Instagram accounts inside my agency, I’ve always been a big fan of scheduling posts in advance. In fact, it’s essential to keep all the client accounts happily running.

So when Later approached me to be an early beta tester of their new Story scheduling feature, I jumped at the chance.

I’m a HUGE fan of scheduling my Instagram posts from my desktop so this new feature is one more reason to not be hunched over my phone.

From the Later desktop app, I can pre-schedule all the images, videos, captions and links for my upcoming Stories. And then when it’s time to post, my phone receives all the content and all I have to do is publish.

The TL;DR of Instagram Stories is this:

Instagram Stories are The Spot™ where brands and businesses get raw and authentic with their followers, where real relationships and trust are formed, and where you can finally get 1:1 face time and eager engagement with your followers.

Now that we’re on the same page about Instagram Stories, let’s get down to business and talk scheduling.

In this blog post, we’re going to cover how to schedule Instagram Stories and my own personal findings from using the feature as an early beta tester.